CRM Manager

Are you a CRM executive looking for progression, or a CRM manager seeking an exciting next step, with a passion for American sports and subscriptions? Do you bring creative flair and an eye for detail? Have you crafted CRM segmentation, written compelling copy, and coordinated creatives in a commercial, target-driven environment? If so, we may have the perfect role for you.

DAZN’s mission is to become the world’s largest sports broadcaster and one of the biggest entertainment services globally. From football to basketball and our recently launched NFL Game Pass International, we know that growth begins with keeping our existing customers engaged and retained.

Reporting to the Senior CRM Manager, this role will focus on a top 4 U.S. league across international markets. You will be experienced in end-to-end CRM campaign delivery, segmentation, and personalization, and confident in copywriting and briefing assets to drive maximum user engagement. With a background in lifecycle automations, you’ll coordinate assets, manage multiple key events on the sports schedule, and lead on test-and-learn initiatives.

DAZN is a fast-paced, commercial environment, so efficient time and project management skills are essential. As part of a collaborative international matrix, you will work closely with product, tech, content, UX, data, and analytics teams to deliver engaging CRM campaigns. Managing these stakeholder relationships will also be key to your success.

This role will be based in our Madrid office. Benefits include access to DAZN, medical insurance fully funded by the company provided by Cigna (including access to a medical chart, premium hospitals and a reimbursement policy), Cobee flexible compensation policy: 180€ every month to be used on a range of social benefits, refer a friend scheme, learning and development resources, opportunity for hybrid working, and access to our internal speaker series and events. 

At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be. 

As part of our team,you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop. 

 

DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:  

 

 

INVENTIVE – people with bright ideas who deliver great new experiences for our customers – and improvements for our business.  People who come up with better, simpler ways of doing things. 

 

PASSIONATE – people who are proud of our product, our content and our business – and love to shout about it.  People who love what they do and show commitment every day. 

 

 

SUPPORTIVE – people who know that we achieve more as a team than as individuals.  People value inclusion and look out for each other, helping their colleagues enjoy their work and develop their careers.  People who consider others before making decisions. 

At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities. 

Everyone has the opportunity to make change and impact our DEI journey by joining our ERGs: Proud@DAZN, Women@DAZN, Disability@DAZN and ParentZone.

 

If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.

 

Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.

 

We look forward to hearing from you.