Copywriter

OVERVIEW

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

COMPANY VALUES

TRUST

Trust is the cornerstone upon which we build our relationships. We hold ourselves to the highest standards of how a partner should behave. We treat our people and our clients with respect, transparency and honesty.

TALENT

This is first and foremost a people business. We are committed to ensuring Publicis Groupe a destination for the best talent in our industry. We value people as individuals, growing ourselves as we grow our client’s business.

TRANSFORMATION

True transformation comes when we stop managing change, and instead initiate change. We believe in our purpose to be the admired force for business transformation. We believe that focusing on performance and results has the power to transform client business.

A copywriter may be the only writer on a project, she may be supervising a junior writer, or she may be working side by side with other writers. In any case, she is expected to take responsibility for the quality of any copywriting deliverable in which she has a hand, ensuring that it meets Leo Burnett’s standards for creative excellence and client satisfaction. 

KEY RESPONSIBILITIES
(but not limited to:)

• Concept and collaborate with creative team, including other copywriters, interaction designers, art directors, and programmers.
• Actually write—that is, be able to write compelling and
• grammatically clean long-form website copy as well as effective headlines, taglines, and calls to action.
• Be comfortable writing in multiple styles and for multiple formats. 
• Work with account managers to ensure creative concepts, tactics, and copy tone are on brand and strategically sound.
• Work with producers to ensure copy is delivered on deadline and in accordance with clients’ criteria.
• Begin to meet with and present work to clients of all levels – from junior brand managers to senior marketing clients.
• Begin to take an interest in nurturing junior talent.
• Pull and interpret data using a basic analytics report template during campaign/promotions to highlight key findings from social media forums; key areas of the report template may include:

• Activity on pages/channel management
• Community activity (fans, posts, comments, conversation topics, etc)
• Moderation actions (posts, comments and content removal and/or banning)

REQUIREMENTS:

• A minimum of 4 years’ experience in advertising and/or digital media.
• Innovative and inspiring creative solutions for interactive channels. Experience in other media (print, TV, video, direct response, retail, or promotion channels) a plus, but not necessary.
• Curiosity, and a passion for digital media.
• Ability to juggle multiple projects/tasks.
• The ability to collaborate, to take constructive criticism, and to seek out and act on peer/client feedback—call this “people skills,” “soft skills,” or what have you—which is essential to good team chemistry and client relations.
• A strong desire to do brand-building, product-selling, and award-winning work.
• Marketing sense and an interest in helping to develop campaign platforms that can work across channels.