CRM Manager

1 Week ago • All levels • Campaign Management

Job Summary

Job Description

As a CRM Manager at SDG, you will be responsible for tracking and improving CRM health metrics, generating and testing hypotheses to optimize funnels, segmenting clients, and launching promotional campaigns. You'll conduct A/B testing, collaborate with cross-functional teams (UX, development, data analysts), and develop new communication channels. Responsibilities include managing email deliverability, adhering to mailbox provider requirements, managing internal projects, and optimizing the internal SMTP server cluster. You will also manage third-party tools, control budgets, and collaborate on user contact policies. The role requires experience with CRM/CDP systems, HTML, Google Sheets/Excel, Jira/Confluence, BI systems, SQL, and a strong understanding of CRM metrics.
Must have:
  • Experienced with CRM/CDP Systems
  • Experience with hypotheses generation & testing
  • Experience with SQL
  • Understanding of CRM metrics
  • Improve CRM health metrics
  • Launch promotional campaigns
  • Conduct A/B tests and analyze results
Perks:
  • Remote work
  • 28 vacation days
  • 7 wellness days
  • $5000 referral bonuses
  • Paid professional training
  • Corporate discount for English lessons
  • Health benefits or $1000 annual compensation
  • Equipped workplace or $1000 co-working reimbursement
  • Internal gamified gratitude system

Job Details

Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others.

SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.

We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world.

Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations.

In August 2024, we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks.

We are looking for a CRM Manager.

Your main tasks will be:

  • Track CRM health metrics, make fixes if necessary;
  • Generating hypotheses and preparing their descriptions;
  • Improving funnel from registrations to confirmation and sales;
  • Segmentation of clients and analysis of client metrics;
  • Creating and launching promotional campaigns and trigger chains;
  • Conducting A/B tests and analyzing the results;
  • Interacting with UX, copywriters, development, data analyst teams;
  • Development of new communication channels;
  • Monitoring email deliverability and addressing related incidents promptly;
  • Tracking mailbox provider requirements and ensuring SDG products adhere to them;
  • Managing internal project tasks for the development team and related departments;
  • Collaborating with the CRM team to establish user contact policies that enhance deliverability;
  • Optimizing the internal SMTP server cluster, including workload planning and scaling or infrastructure improvements;
  • Managing third-party tools and services for email deliverability;
  • Controlling and reporting on the budget for deliverability-related services.

We expect from you:

  • Experienced with CRM/CDP Systems, HTML, Google Sheets / Excel, Jira / Confluence, and any BI-systems;
  • Experience with hypotheses (generation, testing);
  • Experience with SQL;
  • Understanding the main CRM metrics;
  • English level B1+;
  • Russian level C1.

What do we offer:

  • REMOTE OPPORTUNITY to work full time;
  • Vacation 28 calendar days per year;
  • 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
  • Bonuses up to $5000 for recommending successful applicants for positions in the company;
  • Full payment for professional training, international conferences and meetings;
  • Corporate discount for English lessons;
  • Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);
  • Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
  • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.

Sounds good? Join us now!

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