Digital Media Buyer, Health Media

1 Month ago • 2 Years +

Job Summary

Job Description

As a Digital Media Buyer, Health Media at Havas Edge Boston, you will be part of a team of passionate, data-driven digital media specialists. You will support key client accounts by implementing, optimizing, and reporting on data-driven campaigns across multiple social and search platforms. You'll be responsible for various tasks including reporting, client communications, and internal management, while working collaboratively with team members to exceed client goals. You will also traffic paid search and paid assets into platforms and ensure positive campaign performance through optimizations.
Must have:
  • 2 years experience in paid search and social platforms or digital media planning.
  • Bachelor's degree, Marketing or Advertising field preferred.
  • Experience with Excel, PowerPoint, and LookerStudio.
  • Understanding of marketing funnel and media objectives.
  • Positive attitude and professional demeanor.
Good to have:
  • Experience with pharmaceutical clients.
  • Interest in paid search and social advertising.
Perks:
  • Competitive salary
  • Comprehensive benefits package
  • 401(k) match

Job Details

Agency : Havas Edge Boston Job Description : Social media and search ad spend is increasingly essential amongst performance marketing advertising. As a Digital Media Buyer, Health Media you’ll be a part of a team of passionate, data-driven digital media specialists that directly impact our pharmaceutical & healthcare clients’ growth.

We’re looking for an outstanding Digital Media Buyer to support key client accounts and team members. You’ll be responsible for working across multiple social and search platforms to implement, optimize, and report on data-driven campaigns. Working collaboratively alongside your supervisor and team, you’ll flawlessly execute paid media directly in social and search platforms to exceed client goals. WHAT YOU’LL DO:
  • Support team in day-to-day activities like reporting, client communications, and internal management.
  • Gather data across platforms into collective reports for and work collaboratively with internal and external teams.
  • Working towards management of multiple active ad accounts and campaigns across social and search platforms.
  • Implement and communicate specs and best practices across paid search and social assets.
  • Traffic paid search and paid assets into platforms.
  • Utilize high attention to detail in QAing personal, team, and partner work.
  • Form quick opinions and make optimizations in platform to ensure positive campaign performance.
  • Pacing campaigns to ensure evenly spent and efficient campaigns against projected budgets.
  • Formulate insights based on data and understand how platform performance translates to larger campaign performance.
  • Craft and communicate opportunities and optimizations based on data and performance of larger campaign in slide format.
  • Able to interface with clients in a professional manner in written and verbal capacity.
  • Have a pulse on of industry paid search and social best practices, new opportunities, and certifications.
  • Monitor and analyze competitor activity, providing key insights and trends to clients.

WHO YOU ARE:
  • You have a minimum of 2 years’ experience in self-service paid search and social platforms, or digital media planning in an agency in the pharmaceutical industry.
  • You have a bachelor's degree, Marketing or Advertising field of study preferred.
  • You have experience and/or interest in paid search and social advertising.
  • You have experience in Excel, PowerPoint, and LookerStudio.
  • You have an excellent understanding of the marketing funnel, and how media objectives differ but work together with brand objectives.
  • You have a positive attitude and professional demeanor.
  • You can effectively manage multiple projects under pressure from concept to completion 
  • You are detail oriented and can follow processes 
  • You have outstanding written and oral communication.
  • Preferred experience with pharmaceutical clients or regulated industry clients.

WHO WE ARE:

Build the Business. Build the Brand.

At Havas Edge we influence people to act by combining multi-channel marketing and commerce, plus the creative and technology that powers them. Our work results in profitable growth and lasting relationships between customers and our clients’ brands.  

We are an award-winning, international, performance marketing agency with a proven track record of helping clients succeed. We're an integrated agency that embraces every media channel; a creative powerhouse that loves data and analytics, and a passionate partner committed to giving clients more for less. With expertise across all digital, broadcast, and media domains, we help our clients build their businesses and brands - in that order. 

Havas Edge is part of the Edge Performance Network (EPN), a full-service, global performance marketing network.  The EPN offers clients expertise in all aspects of performance marketing, from analytics to strategy, creative and production, media planning, and buying across all channels, as well as the industry’s best attribution and modeling capabilities. 

We are a full-service, direct response agency, headquartered in Carlsbad, CA with offices and affiliated offices in Boston, MA; Dallas, TX; London, UK; Los Angeles, CA; and Paris, FR.


Havas Edge is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status, or any other basis provided by federal, state, or local law. 

We foster a culture where ideas and decisions from all people help us grow, innovate, and create the best work to be relevant in a rapidly changing world. We offer a competitive salary, comprehensive benefits package, 401(k) match, and more! We pride ourselves on having a highly collaborative environment and seek individuals who thrive in a similar capacity. Ready to join? 

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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About The Company

Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative andentertainment-orientedsolutions that support them in their positive transformation.

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