Employer Branding Strategy and Communication Lead

1 Month ago • 5 Years + • Human Resource • Marketing • $208,000 PA - $432,000 PA

Job Summary

Job Description

The Employer Branding Strategy and Communication Lead will spearhead the creative and strategic development of ByteDance's global employer brand. Responsibilities include crafting compelling narratives across various platforms (video, social media, digital, experiential), collaborating with internal stakeholders (HR, PR, marketing), and leading a team to deliver high-impact campaigns. The ideal candidate will have 5+ years of experience in creative leadership roles within B2C industries, a strong portfolio showcasing brand storytelling, proficiency in creative tools, and exceptional project management skills. The role involves managing in-house resources and external agencies to ensure on-brand, timely, and impactful content aligned with business and talent goals. The position focuses on enhancing candidate experience, building brand awareness and driving talent acquisition.
Must have:
  • 5+ years creative leadership experience in B2C tech
  • Strong portfolio showcasing brand storytelling
  • Proficient in Adobe Creative Suite & video editing
  • Excellent project management & cross-functional collaboration
  • Deep understanding of employer branding and talent communications
Good to have:
  • Bachelor's degree in Marketing, Communications, or related field
  • Familiarity with employer branding metrics
  • Experience in integrated campaign development
  • Exposure to employee experience or internal communications
  • Multilingual skills
Perks:
  • Medical, dental, and vision insurance
  • 401(k) savings plan with company match
  • Paid parental leave
  • Paid time off (holidays, sick days, personal time)
  • Disability and life insurance
  • Wellbeing benefits

Job Details

Responsibilities
The Employer Branding (EB) team Help potential candidates understand who we are as an employer - either ByteDance or any of its brands; Partner with our internal stakeholders to move candidates through the talent funnel, from awareness to interest, and application through hire; And, to maintain a pulse on candidate satisfaction and champion employee experiences. Responsibilities - Lead the creative and strategic development of the company’s global employer brand, ensuring our mission, vision, values, and talent philosophy are communicated clearly, consistently, and compellingly to external audiences; - Identify opportunities and challenges related to managing multiple employer brands across business lines and regions, develop integrated creative strategies to unify storytelling and address differentiation; - Oversee the development of high-impact creative campaigns and content strategies that amplify our company culture, leadership principles, and employee experience — aligned with global brand positioning; - Collaborate with cross-functional partners (including HR, PR, marketing, and business leaders) to surface compelling narratives and turn business or employee stories into cohesive, high-quality creative deliverables; - Lead and guide a team to conceptualize, create, and deliver multi-format content (e.g., video, social, digital, experiential) tailored to specific audiences, platforms, and regions; - Ensure all creative output is on-brand, timely, and aligned with business and talent goals, managing both in-house resources and external agency partners where necessary.
Qualifications
Minimum Qualifications - 5+ years of experience in creative leadership roles within B2C industries, preferably in technology or internet sectors, with a mix of agency, studio, and in-house experience; - Strong portfolio showcasing professional video, brand storytelling, or campaign work, ideally with experience in documentary-style or human-centered storytelling. Strong storytelling instincts, editorial judgment, and a visual eye, with sensitivity to different audiences and cultural nuances; - Proficient in creative tools and software (e.g., Adobe Creative Suite, Premiere Pro, After Effects, Final Cut Pro). - A portfolio of relevant work is required as part of the application; - Strong project management and cross-functional collaboration skills — able to balance creative vision with business goals in a fast-paced environment. Deep understanding of employer branding, organizational culture, and talent communications; capable of translating abstract concepts into relatable and emotionally resonant content; - Proven success leading creative teams or managing multiple projects across global markets with strong stakeholder engagement and delivery excellence; - Highly self-motivated, resourceful, adaptable to change, and driven by curiosity and impact; - Excellent written and verbal communication skills in English; multilingual skills are a plus, to support effective collaboration with global teams. Preferred Qualifications - Bachelor's degree or above in Marketing, Communications, Film Production, Creative Media, or related fields; - Familiarity with employer branding metrics and how creative content drives perception, engagement, and conversion; - Experience in integrated campaign development across paid, earned, and owned channels; - Exposure to employee experience, talent acquisition, or internal communications strategies; - Comfortable working across multiple time zones and cultures in a matrixed global environment.
Job Information
【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $208000 - $432000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Reasonable Accommodation

ByteDance is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Similar Jobs

Kaarlo Training & HR Solutions   - Video Editor - Trichy

Kaarlo Training & HR Solutions

Tiruchirappalli, Tamil Nadu, India (On-Site)
8 Months ago
PwC - Consulting - Graphic Designer and Content Creator Manager (Subcontractor) - Amman

PwC

Amman, Amman Governorate, Jordan (On-Site)
7 Months ago
ByteDance - Seller Education Content Creator & Community Manager

ByteDance

Taguig, Metro Manila, Philippines (On-Site)
1 Month ago
Netflix - Post Production Manager (LATAM)

Netflix

Mexico City, Mexico City, Mexico (On-Site)
1 Month ago
ByteDance - Employer Branding Strategy and Communication Lead

ByteDance

Singapore (On-Site)
1 Month ago
N-iX - Talent Sourcer (Leadership Hiring)

N-iX

Ukraine (Remote)
3 Months ago
Rockstar Games - Director of Human Resources

Rockstar Games

Carlsbad, California, United States (On-Site)
3 Months ago
Zazz - IT Recruiter

Zazz

Hyderabad, Telangana, India (On-Site)
6 Months ago
Go Fund Me - Senior People Operations Generalist

Go Fund Me

(Remote)
2 Months ago
Jam City - HRIS Analyst

Jam City

Canada (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Dream Games - Creative Producer, Brand Marketing

Dream Games

London, England, United Kingdom (On-Site)
9 Months ago
Netflix - Post Production Manager (LATAM)

Netflix

Mexico City, Mexico City, Mexico (On-Site)
2 Months ago
Tencent - Cinematic Artist

Tencent

(On-Site)
2 Months ago
Corsair - Influencer Gaming Content Intern

Corsair

Duluth, Georgia, United States (On-Site)
1 Month ago
Adobe - Senior Designer, Frame.io

Adobe

San Jose, California, United States (Remote)
1 Month ago
Rockstar Games - Senior Cinematic Artist

Rockstar Games

Edinburgh, Scotland, United Kingdom (On-Site)
1 Month ago
The Walt Disney Company - Associate Graphic Designer

The Walt Disney Company

Glendale, California, United States (On-Site)
1 Month ago
ByteDance - Seller Education Content Creator & Community Manager

ByteDance

Taguig, Metro Manila, Philippines (On-Site)
1 Month ago
Team Liquid - Video Editor

Team Liquid

Metro Manila, Philippines (Hybrid)
1 Month ago
ByteDance - Employer Branding Strategy and Communication Lead

ByteDance

Singapore (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Los Angeles, California, United States

Nagarro - Associate Staff Consultant, Operations

Nagarro

Atlanta, Georgia, United States (On-Site)
7 Months ago
Games For Love - Project Manager for League of Pros Cause Jam

Games For Love

Lynnwood, Washington, United States (Remote)
11 Months ago
The Walt Disney Company - Senior Data Analyst

The Walt Disney Company

Santa Monica, California, United States (On-Site)
1 Month ago
Google - Program Manager I, Regional Demand Planning, Devices and Services

Google

Mountain View, California, United States (On-Site)
1 Month ago
Epic Games - 3D Art Lead

Epic Games

Cary, North Carolina, United States (On-Site)
3 Months ago
Next Level Business Services - SAP PI/PO Consultant

Next Level Business Services

Santa Clara, California, United States (On-Site)
6 Months ago
Google - Program Manager, Google Enterprise Networking, University Graduate

Google

Austin, Texas, United States (On-Site)
1 Month ago
Google - Wafer Fabrication Manufacturing Engineer Staff

Google

Fremont, California, United States (On-Site)
1 Month ago
ByteDance - Research Scientist, Multimodality

ByteDance

San Jose, California, United States (On-Site)
6 Months ago
NVIDIA - Senior System Performance and Power Engineer

NVIDIA

Hillsboro, Oregon, United States (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Human Resource Jobs

Netflix - Manager, Talent Management (Leadership) - EMEA

Netflix

London, England, United Kingdom (On-Site)
1 Month ago
Tencent - Compensation & Benefits Manager

Tencent

California, United States (On-Site)
2 Months ago
ByteDance - Experienced Payroll Specialist

ByteDance

San Jose, California, United States (On-Site)
1 Month ago
WebFX - Technical Sourcing Specialist/Recruiter

WebFX

Philippines (Remote)
3 Months ago
Sporty Group - People Operations Specialist - (HRBP)

Sporty Group

Mumbai, Maharashtra, India (On-Site)
9 Months ago
Token Metrics - Senior Technical Recruiter (Remote)

Token Metrics

Jakarta, Jakarta, Indonesia (Remote)
7 Months ago
NinjaVan - Intern, Human Resources

NinjaVan

Subang Jaya, Selangor, Malaysia (On-Site)
7 Months ago
Keywords Studios - Talent Acquisition Specialist - Temporary

Keywords Studios

Tokyo, Japan (Hybrid)
1 Month ago
VX Media - Human Resources Specialist

VX Media

New York, New York, United States (On-Site)
3 Months ago
DraftKings - Senior Benefits Specialist, EMEA

DraftKings

Sofia, Sofia City Province, Bulgaria (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Where imagination meets innovation, delivering limitless gaming experiences.

San Diego, California, United States (On-Site)

Singapore (On-Site)

San Jose, California, United States (On-Site)

London, England, United Kingdom (On-Site)

San Jose, California, United States (On-Site)

Ashburn, Virginia, United States (On-Site)

View All Jobs

Get notified when new jobs are added by ByteDance

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug