Growth Lead

2 Days ago • 6 Years +

About the job

Summary_{By Outscal}

We're looking for a data-driven Growth Lead to develop and execute marketing strategies that drive user growth, engagement, and conversion. You'll analyze user behavior, identify growth opportunities, and collaborate with cross-functional teams to launch and optimize marketing campaigns. Must have strong background in marketing analytics and experience in the web3 industry.

Job Summary:

We're looking for a data-driven Growth Lead to develop and execute marketing strategies that drive user growth, engagement, and conversion. The ideal candidate will have a strong background in marketing analytics, a passion for experimentation, and excellent communication skills. As a Growth Lead, you will be responsible for analyzing user behavior, identifying growth opportunities, and collaborating with cross-functional teams to launch and optimize marketing campaigns.

Responsibilities:

Develop and execute data-driven marketing strategies to drive user acquisition, retention, and revenue growth
Analyze user behavior, identify growth opportunities, and create targeted marketing campaigns to address them
Collaborate with cross-functional teams, including product, design, and engineering, to launch and optimize marketing campaigns
Design and execute testing and experimentation to measure campaign effectiveness and inform future marketing strategies
Develop and maintain dashboards to track key marketing metrics, including user acquisition, retention, and revenue growth
Conduct market research and competitor analysis to stay up-to-date on industry trends and best practices
Manage and optimize marketing budgets to achieve maximum ROI
Communicate marketing strategies and results to stakeholders, including executives, product teams, and sales teams

Requirements:

6+ years of experience in growth marketing
Bachelor's degree in Marketing, Business, or a related field
Strong background in marketing analytics, including data analysis and interpretation
Strong understanding of the web3 industry
Excellent communication and project management skills
Ability to work in a fast-paced environment and prioritize multiple projects simultaneously
Experience with data visualization tools

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About The Company

Animoca Brands

68 Active Jobs

About Animoca Brands
Animoca Brands, a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pacific 2021, is a leader in digital entertainment, blockchain, and gamification. It develops and publishes a broad portfolio of products including the REVV token and SAND token; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. The company has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Bondly, Lympo, and Grease Monkey Games. Animoca Brands has a growing portfolio of more than 170 investments in NFT-related companies and decentralized projects that are contributing to building the open metaverse, including Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others.

For more information visit www.animocabrands.com or follow on:

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