Head of Growth, OKX Europe

1 Week ago • All levels

Job Summary

Job Description

As Head of Growth for OKX in Europe, you will be responsible for developing and executing the growth strategy in the EEA market. This includes aligning local needs with the global marketing plan, tailoring digital marketing, PR, and social media strategies, and managing user communication. You will also lead user lifecycle management, ensuring acquisition, engagement, and retention. You will also prepare for regulatory compliance in marketing strategies. The role involves working with regional management teams, leading communication efforts, and driving growth of the user base.

Must have:

Experience in Marketing/Growth in the Crypto industry.
Exceptional communication skills in English.
Inspire and motivate the team and external stakeholders.
Strong interpersonal skills.
Entrepreneurship mentality.
A passion for crypto and digital assets.
Organized and experienced with project management.
Based in, or willing to relocate to Malta.

Good to have:

Relevant experience at a crypto exchange.
Ability to effectively communicate with local regulators.
Global exposure and cross-culture mindset.

Perks:

Competitive total compensation package
L&D programs and Education subsidy for employees' growth
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependents
More that we love to tell you along the process!

3 skills required

3 skills required for this role

Add these skills to join the top 1% applicants for this job

seo

communication

growth-strategy

Job Details

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

What You’ll Be Doing

Develop and implement the EEA market specific growth strategy aligned with the company’s overall business objective.
You will work closely with the regional management teams in EEA to align local growth needs and targets with the group's global marketing plan. You partner with regional management teams in EEA and the groups' global marketing teams to tailor the groups' global digital marketing strategy, PR, campaigns, content creation, SEO/SEM/ASO, Social Media, and offline activation to local EEA needs.
Identify and track key metrics to measure the effectiveness of marketing efforts; making adjustments as necessary to ensure goals are met.
Lead all EEA-user communication efforts, ensuring clear, consistent, and effective messaging across all channels and touchpoints, and tailoring communication strategies to specific user segments.
Own the entire user lifecycle management process, including acquisition, engagement, retention, and reactivation strategies, driving growth of our user base.
Prepare for regulatory compliance in marketing strategies, ensuring that all marketing efforts are compliant and effectively positioned to leverage potential opportunities arising from regulations.

What We Look For In You

Experience in Marketing/Growth in the Crypto industry.
Exceptional communication skills in English.
Inspire and motivate the team and external stakeholders, including partners and investors.
Strong interpersonal skills.
Entrepreneurship mentality.
A passion for crypto and digital assets.
Organized and experienced with project management or equivalent.
Fluency in another language.
Based in, or willing to relocate to Malta.

Nice to Haves

Relevant experience at a crypto exchange.
Ability to effectively communicate with local regulators, public agencies, and government representatives.
Global exposure and cross-culture mindset.