As Lead User Acquisition Manager, you'll drive user growth across all marketing funnel stages.  Responsibilities include developing, implementing, and managing multi-channel user acquisition programs; managing paid traffic campaigns (Google Ads, Facebook, TikTok, etc.); A/B testing creatives;  tracking KPIs and optimizing campaigns for cost-efficiency (CPI, CPL, CPA); collaborating with design and brand marketing; working with agencies;  conducting market analysis; and contributing to team discussions.  You'll leverage analytics tools like AppsFlyer and Google Analytics and possess strong ASO/ASA knowledge. The role involves attracting users to one of SDG's investment products.

Social Discovery Group

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<div class="description"><a href="https://socialdiscoverygroup.com/about-us/"></a><a href="https://socialdiscoverygroup.com/about-us" style="text-decoration: none;"></a><a href="https://socialdiscoverygroup.com/about-us" style="text-decoration: none;">Social Discovery Group</a> (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others. 

SDG invests in IT startups around the world. Our investments include Open AI, Patreon, Flo, Clubhouse, Woebot, Flure, Astry, Coursera, Academia.edu, and many others.
We bring together a team of like-minded people and IT professionals specializing in the creation and development of globally impactful social discovery products. Our international team of 1200 professionals and digital nomads works all over the world. 
Our teams of digital nomads work remotely from Cyprus, Malta, the USA, Armenia, Georgia, Kazakhstan, Montenegro, Poland, Latvia, Serbia, Spain, Portugal, UAE, Israel, Turkey, Thailand, Indonesia, Japan, Hong Kong, Australia and many other locations. 
In August 2024, we achieved Great Place to Work US Certification™! This achievement reflects our core belief that a truly exceptional workplace is built on trust, pride, and camaraderie—not just great perks.
We are looking for a User Acquisition Lead for one of our investment products.. 
Your main tasks will be:
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<ul><li>Attracting users through all stages of the marketing funnel: development, creation, implementation and management of multi-channel programs;</li><li>Management of work on the purchase of traffic, the introduction of advertising and A / B testing of creatives on channels;</li><li>Daily management of advertising campaigns;</li><li>Tracking campaign performance indicators and assessing their success by KPI;</li><li>Analysis of trends and insights, as well as subsequent optimization to meet KPIs: scaling successful channels and searching for growth points;</li><li>Building effective work with the design and brand marketing team to maintain brand unity;</li><li>Cooperation with agencies and other contractors;</li><li>Maintaining records to present work results in a systematic and structured manner;</li><li>Market and competitor analysis;</li><li>Actively contribute to team discussions, initiatives, and knowledge sharing. </li></ul>
We expect from you:
<ul><li>Proficiency in managing campaigns on major platforms: Google Ads / Affiliates and CPA networks / Facebook / TikTok (experience with in-app, ASO and ASA is a plus);</li><li>Strong skills in using analytics tools: AppsFlyer, Google Analytics;</li><li>Expertise in optimizing campaigns for cost-efficiency (CPI, CPL, CPA);</li><li>Knowledge of ASO strategies for improving app visibility and downloads in app stores. </li></ul>
What do we offer: 
<ul><li>REMOTE OPPORTUNITY to work full time;</li><li>Vacation 28 calendar days per year;</li><li>7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;</li><li>Bonuses up to $5000 for recommending successful applicants for positions in the company;</li><li>Full payment for professional training, international conferences and meetings;</li><li>Corporate discount for English lessons;</li><li>​Health benefits. If you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee, according to the paychecks. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children);</li><li>​Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;</li><li>Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc. </li></ul>
Sounds good? Join us now! 
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Lead User Acquisition Manager