Key Responsibilities:
1. Corporate Messaging & Thought Leadership
a. Develop and execute corporate messaging that strengthens CSIG/TCI’s brand narrative globally, ensuring alignment with local market perspectives.
b. Collaborate with internal teams to elevate executive speeches, media engagements, and thought leadership materials.
2. Crisis & Incident Management
a. Assess and respond to media queries, incidents, and potential crises, especially regarding sensitive topics.
b. Craft and implement mitigation and communication strategies that minimize negative impact on public perception.
3. Media Relations & High-Impact Engagement
a. Establish and maintain relationships with international media to drive high-impact engagements.
b. Act as a gatekeeper for global press announcements and manage the positioning of new technologies and products.
4. Cross-Functional & Cross-Business Group Synergies
a. Identify corporate and cross-business group opportunities to position Tencent Cloud as part of the broader Tencent ecosystem.
b. Work closely with the global marketing and corporate teams to ensure content consistency across social media and other digital platforms.
5. Harmonizing Global and Local Narratives
a. Able to partner with global teams to align core messaging, ensuring coherent and friendly communication across domestic and international markets.
b. Adapt and localize messaging in English (or other local languages as needed) to suit diverse audiences and cultural contexts.
6. Event Support & Ecosystem Representation
a. Support CSIG/TCI’s presence at key international events
b. Represent and advocate for Tencent Cloud within industry ecosystems to enhance brand visibility and positioning.
Qualifications:
● Experience: 5+ years in corporate communications, PR, or a related field, with experience in a global or multi-regional context.
● Bilingual Proficiency: Fluent in English and Mandarin, to cooperate with international stakeholders and stakeholders who are based in HQ.
● Global Perspective: Proven experience in managing communications strategies that span multiple countries and cultural contexts.
● Crisis Management Skills: Ability to evaluate, respond, and manage communications around incidents, crises, or sensitive topics.
● Strategic Storytelling: Strong ability to craft and deliver messaging that resonates with both local and international audiences, reflecting brand integrity and objectives.
● Event Experience: Experience supporting or managing communications for high-profile industry events is a plus.
Key Competencies:
● Excellent written and verbal communication skills, with an eye for detail and nuance in messaging.
● Ability to work effectively in cross-functional teams and navigate complex organizational structures.
● Strong media relations skills and the ability to establish and maintain key partnerships.
● Analytical mindset to assess incident impact and devise effective communication strategies.
● Familiarity with the tech industry, particularly cloud services, digital ecosystems, and emerging technologies, is highly desirable.
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Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.
Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.
Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.
Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.
Tencent has been listed on the Stock Exchange of Hong Kong since 2004.
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