Marketing Director | Seedworld
Seedworld Studios seeks a passionate and creative leader with experience developing and executing marketing campaigns and building long-term strategies in web3 and the gaming or entertainment industry. We're looking for a hands-on storyteller who is passionate and driven to collaborate with our internal teams to manage and grow our global community of players and partners.
The ideal candidate has tangible results to accompany their experience and passion for Web3 and gaming. To work closely with our development team and strategic partners to grow and serve our community, you will need a deep understanding of product development, community engagement, and the Web3 landscape.
Our teams are distributed and mostly work remotely, so you'll need to be comfortable managing and working with a diverse group of people to build powerful campaigns. You should also be comfortable interacting with platform and investment partners to learn, engage, and educate. You'll work with our team daily to expand our community and delight our customers through thoughtful, targeted campaigns.
Responsibilities:
● Develop strategies to grow, retain, and monetize an audience of both web3 and traditional gamers.
● Identify and capitalize on web3, blockchain, and gaming trends.
● Collaborate with our IP partners to create synergy across the brand and ensure alignment across publishing efforts.
● Execute exceptional multi-channel marketing campaigns to attract, grow, and retain our user base.
● Develop and maintain consistent messaging and branding across all marketing channels and partnerships.
● Identify, negotiate, and manage strategic partnerships with platform holders, investors, other web3 projects, and brand partners.
● Oversee content creation for all marketing channels.
● Lead and grow a cross-functional and remote marketing team.
● Oversee the branding department by hiring, training, assigning, scheduling, and mentoring staff.
● Establish branding department standards for production, productivity, and quality.
● Ensure the team adheres to current processes, identifies opportunities for improvement, and proposes and creates processes and tools to support design operations.
● Develop presentation approaches, styles, and techniques for the team
● Work with the team on a creative audit to elevate innovation and establish a unified brand understanding and company voice.
● Develop creative briefs based on ideas from brainstorming sessions, with direction, schedules, and deliverables for the creative team.
● Analyze market trends, consumer needs, and the competitor landscape, and track campaign performance.
Requirements:
● 2+ years marketing in web3, blockchain or cryptocurrency space
● 3+ years in a marketing leadership or CMO role
● 5+ years in video game marketing
● Proven track record of growing communities in web3
● Experience sourcing and executing meaningful strategic partnerships
● Knowledge of successful influencer marketing strategies and tactics
● Strong leadership, communication, and management skills
● Passion for gaming and web3 with a belief in the potential for web3 technology to revolutionize the gaming industry
● Strong creative vision with attention to business objectives
