Marketing Specialist

Your role and responsibilities

• Act as the single point of contact for marketing in your region, owning the marketing action plan and managing the allocated regional budget.

• Develop and execute an e-commerce-first strategy for your region, ensuring the right content on the e-commerce platform is delivered at the right time and place for maximum impact. 

• Develop a deep understanding of the Eastern European market, regional trends, competition and customer networks.

• Drive multi-regional projects, ensuring effective communication with marketing colleagues and key business stakeholders.

• Collaborate closely with Centers of Excellence & Marketing Excellence to integrate customer-centric strategies into regional marketing plans.

• Engage with your target audience by organizing and participating in local sales events & visits, while actively expanding the regional customer database.

• Analyze, track and report the performance of marketing activities, continuously optimizing strategies to maximize ROI, customer growth and profitability.

How to succeed / Your profile

•  Minimum 5 years of professional experience, with at least 3 years in a digital marketing role with focus on e-commerce sales and merchandising. B2B experience is a plus.

• Fluent in spoken and written English; knowledge of Dutch and Eastern European languages is a plus.

• Proven experience in e-commerce merchandising, including optimizing product listings, implementing promotional strategies, cross-selling and improving the customer journey.

• Affinity with the technical sector and products is an advantage.

• Affinity with the Eastern European market and culture is a plus. 

• Solid understanding of marketing tactics, best practices and hands-on experience with marketing tools (e.g., Selligent, Salesforce, Excel, Tableau).

• Analytical mindset with a strong ability to interpret marketing metrics and assess campaign performance.

• Ability to manage multiple projects simultaneously while ensuring accuracy and quality.

• Problem-solving attitude, proactive mindset, strong communication skills and the ability to push back when needed.

• Willingness to travel a few times a year to engage with customers and business stakeholders. 

What's in it for you

• A competitive salary with benefits such as meal vouchers and insurances.

• Flexible working hours, home working and a healthy work-life balance.

• 20 paid vacation days and 12 WTR days.

• An easily accessible work location (but remote work is also possible).

• A people-centric culture where your fitness and mental well-being matter.

• Lunch breaks and sports facilities in TVH Park, the company's green zone.

• Access to LinkedIn Learning and many in-house (and external) training courses.

• Fun after works and other optional events (e.g. TVH Kaffee).

People are at our heart

TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.

About TVH

TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.