Partnership Marketing Manager

Web3 has created a new era of decentralized finance, democratizing financial access. However, it has fallen short in generating mass consumer applications and remains largely centered around finance. We believe blockchain technology is a cornerstone for the future of new, open Internet applications.

Today, there are limits to what you can build on-chain. Many factors constrain this, from the cost of running applications to the fundamental performance limitations of existing blockchains. We believe that new technologies can unlock a new class of real-time applications that normally must be built on Web2 foundations. Enabling these systems to be built on-chain will allow the free movement of businesses and users between online platforms, creating what we call a true virtual society.

We are building Somnia, a fast and cost-effective EVM-based blockchain, to achieve this. Somnia is a layer-one blockchain with full EVM compatibility, capable of processing over 400,000 transactions per second with sub-second latency and low fees. This will unlock a new wave of on-chain applications. Initially, we are focusing on gaming, metaverse, and social experiences. But we are not even 100% certain of what can be built with the technology we are creating.

Somnia is being developed by Virtual Society Foundation, an independent organisation initiated by Improbable, a British start-up that has been at the forefront of building virtual worlds for over a decade. VSF received initial funding from MSquared, which raised $150 million in funding from a16z crypto, SoftBank, Mirana Ventures, CMT Digital, and SIG.

Your Mission 

As a Partnership Marketing Manager at Somnia one of the Foundation’s key initiatives you will play a crucial role in nurturing and expanding our partner network. Your mission will be to forge and deepen relationships with strategic collaborators, aligning their interests with Somnia’s overarching goals to create mutual growth, drive impactful campaigns, and heighten brand visibility within the Web3 ecosystem.

In this role, you will own partnership-driven marketing initiatives end-to-end from identifying high-value partners and overseeing campaign execution to ensuring measurable results and sustained engagement. You will work closely with cross-functional teams, including growth, product, content, and community, as well as maintain direct touch points with external stakeholders. Your ultimate success will come from your ability to engage daily with partners (often via Telegram and other communication channels), work seamlessly within a distributed team, and constantly innovate to deliver meaningful value.

Responsibilities: 

• Partnership Strategy & Management

  • Leading partnership marketing across the Web3, blockchain, NFT, Metaverse, and gaming landscapes.

  • Develop a systematic approach for evaluating potential partnerships, considering strategic alignment, audience fit, and long-term mutual value.

• Relationship Building & Maintenance

  • Serve as the primary point of contact for key partners, maintaining ongoing dialogue through Telegram and other platforms.

  • Establish trust and foster strong rapport, ensuring partners feel supported, informed, and valued.

  • Proactively manage partner expectations, anticipating needs, and resolving issues promptly.

• Campaign Leadership & Execution

  • Lead the planning, coordination, and execution of co-marketing campaigns with partners.

  • Collaborate closely with internal marketing teams such as Growth Marketing, Community, Content, and Design to ensure unified messaging and seamless campaign rollouts.

  • Track and report on campaign performance, leveraging insights to optimize future initiatives and enhance partner outcomes.

• Cross-Functional Collaboration

  • Work hand-in-hand with the Growth Marketing Manager and Community Lead to integrate partnerships into broader growth, community engagement, and influencer strategies.

  • Communicate partner-related updates and insights across the organization, ensuring all teams understand the strategic value and operational status of each partnership.

• Market Insight & Innovation

  • Stay informed about the evolving Web3 landscape, identifying emerging trends, potential collaborative opportunities, and innovative ways to drive value through partnerships.

  • Leverage cutting-edge tools, platforms, and distribution channels to maximize partnership impact and ROI.

• Daily Engagement & Responsiveness

  • Remain active in key communication channels (particularly Telegram) to provide timely responses, updates, and solutions.

  • Represent Somnia’s interests professionally, proactively, and positively in all partner-facing interactions.

Qualifications:

• Experience & Skills:

  • Minimum 3 years of experience in partnership marketing, business development, or related roles within the Web3, blockchain, or gaming sector.

  • Proven track record of developing successful B2B partnerships that drive measurable results.

  • Strong project management skills with an ability to own initiatives from ideation to completion.

  • Excellent communication and interpersonal skills, capable of building rapport and trust quickly.

• Web3 Focus:

  • Deep familiarity with the Web3 ecosystem, including blockchain projects, decentralized applications, and NFT/metaverse platforms.

  • Comfortable navigating the unique partnership dynamics and community expectations prevalent in the crypto and blockchain space.

• Personality & Mindset:

  • Likable, approachable personality with a strong sense of responsibility and ownership.

  • Adaptable, solution-oriented, and proactive in managing evolving partner needs.

  • Committed to daily engagement through Telegram and other communication tools, ensuring partners receive prompt and attentive support.