Planner de Medios 360

2 Weeks ago • 1 Years + • Campaign Management

About the job

Job Description

Develop and implement effective digital advertising strategies. The planner ensures that digital advertising campaigns are strategically planned, executed, and optimized to achieve client objectives effectively and efficiently. Responsibilities include developing 360 digital strategies and media plans, presenting plans to clients, analyzing campaign results (weekly and post-buy), monthly closure, and managing implementation across various media platforms. Requires expertise in Facebook Ads, Google Ads, TikTok Ads, programmatic buying, and Google Analytics. Strong proposal and reporting skills are essential.
Must have:
  • Develop and implement digital advertising strategies
  • Plan and execute digital campaigns (Facebook, Google, TikTok)
  • Create media plans and performance reports
  • Google Analytics proficiency
  • 1+ years experience in digital campaign planning
Good to have:
  • Experience with monthly closure and billing
  • Proficiency in Excel
Perks:
  • EPS
  • 100% coverage Oncology insurance

Descripción de la empresa

Publicis Groupe, fundada en 1926, es el segundo grupo de comunicaciones más grandes del mundo. En Perú, liderando el mercado peruano con un conglomerado de agencias de medios, “Publicis Media”, a las cuales pertenecen Starcom, Spark y Zenith, y con su división de agencias creativas “Publicis Communications”: Publicis WW y Digitas. Somos creadores de valor para nuestros clientes a través del manejo de medios tradicionales y digitales utilizando estrategias de inversión, inteligencia y análisis de la información, Big Data, tecnología, Performance marketing y contenido.

Si te encuentras interesado, te apasiona el mundo de publicidad y marketing y consideras que cumples con el perfil, aplica directamente a la vacante y únete a #ThePowerOfOne. 

Descripción del empleo

 

Desarrollar e implementar estrategias efectivas de Publicidad en medios digitales. El planner debe asegurarse de que las campañas publicitarias digitales sean estratégicamente planificadas, ejecutadas y optimizadas para alcanzar los objetivos del cliente de manera efectiva y eficiente.

Funciones:

  • Desarrollo de las estrategias digitales y 360
  • Planificar la campaña de medios.
  • Desarrollar planes de medios detallados que sustenten los medios, canales y plataformas a utilizar.
  • Presentación y sustento del plan de medios ante cliente.
  • Presentación de resultados y resporting.
  • Envío y seguimiento de la implementación en las diversas plataformas de media
  • Análisis y Reporting post campaña: weekly y post buy.
  • Cierre mensual.

Requisitos

Educación: Bachiller de la carrera de Ciencias de la comunicación, Marketing o Publicidad.

Conocimientos:

  • Contar con al menos 1 año de experiencia planificando y/o implementando campañas en plataformas digitales: Facebook Ads, Google Ads, tiktok Ads, Compra programática.
  • Dominio en elaboración de propuestas, planes de medios, y reportes de Performance y Branding.
  • Conocimiento en Google Analytics y herramientas de medición.
  • Deseable experiencia en cierres y facturación mensual.
  • Dominio de Excel

Información adicional

  • EPS
  • Seguro Oncologico al 100%
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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


Facebook: http://www.facebook.com/publicisgroupe

Twitter: @PublicisGroupe

Youtube: http://www.youtube.com/publicisgroupe

Website: www.publicisgroupe.com

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São Paulo, State Of São Paulo, Brazil (Hybrid)

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San José, San José Province, Costa Rica (On_site)

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