Principal Product Designer - Growth+

1 Month ago • 10-8 Years • Product Design

About the job

Job Description

As a Principal Product Designer, you'll lead and elevate the design organization, driving the development of innovative and user-centric products while setting industry standards. You'll contribute significantly to the company's design culture, innovation, and long-term business success. You'll have a strong focus on Commerce & Growth features and experiences, helping to take acquisition, monetization, retention, and overall business growth to the next level.
Must have:
  • 10+ years of focused practice in product design
  • Proven experience as a design leader
  • Expertise in design fundamentals, content strategy, and interaction design
  • Strong leadership skills with a focus on delivery, collaboration, and inclusivity
  • Excellent communication and presentation skills
  • Mastery in research, strategy impact, and fostering a culture of inquiry
  • Visionary thinking with the ability to define and communicate a vision for the product experience
Good to have:
  • Proven experience in a senior design leadership role
  • Influencing product strategy and driving organizational impact
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Job Summary:

On any given day at Disney Entertainment & ESPN Technology, we’re reimagining ways to create magical viewing experiences for the world’s most beloved stories while also transforming Disney’s media business for the future. Whether that’s evolving our streaming and digital products in new and immersive ways, powering worldwide advertising and distribution to maximize flexibility and efficiency, or delivering Disney’s unmatched entertainment and sports content, every day is a moment to make a difference to partners and to hundreds of millions of people around the world.

A few reasons why we think you’d love working for Disney Entertainment & ESPN Technology

  • Building the future of Disney’s media business: DE&E Technologists are designing and building the infrastructure that will power Disney’s media, advertising, and distribution businesses for years to come.

  • Reach & Scale: The products and platforms this group builds and operates delight millions of consumers every minute of every day – from Disney+ and Hulu, to ABC News and Entertainment, to ESPN and ESPN+, and much more.

  • Innovation: We develop and execute groundbreaking products and techniques that shape industry norms and enhance how audiences experience sports, entertainment & news.

The Disney Entertainment & ESPN (DE&E) Technology Design team thinks beyond what is possible today. They discover, disrupt, and chart a course to where our fans and consumers will be next. Design brings the Disney magic to life by building digital customer experiences via the entire portfolio of both consumer-facing products and internal products and tooling. This includes Sports, Entertainment, News, Streaming and Enterprise Products and Experiences.

Job Summary:

As a seasoned design leader, the Principal Product Designer will play a pivotal role in influencing the strategic direction of the company through exceptional design acumen and organizational impact. The purpose of this role is to lead and elevate the design organization, driving the development of innovative and user-centric products while setting industry standards.

The Principal Product Designer will contribute significantly to the company's design culture, innovation, and long-term business success. This role requires a blend of strategic thinking, design expertise, leadership skills, and a commitment to fostering a positive and inclusive design culture.

Ideal candidates have extensive experience in Commerce & Growth features and experiences. Join us and you’ll be part of a growing team taking acquisition, monetization, retention and overall business growth at Disney Entertainment & ESPN to the next level at a global scale.

Design Leadership and Fundamentals:

  • Drive organizational progress as a trusted influencer among Design, Product, and Tech leadership.

  • Set industry standards in interface design, constantly raising the bar and contributing to tools and techniques.

Design Strategy Expertise:

  • Demonstrate expertise in guiding projects on design and product strategy.

  • Drive competitive analysis, problem definition, and articulation of the product vision.

Delivery Leadership:

  • Lead a large domain, fostering meaningful relationships across functions and codifying best practices.

  • Orchestrate shipping strategy for complex projects, ensuring efficiency in design workflows.

Interaction Design Mastery:

  • Inspire and elevate designers in interaction design and prototype use.

  • Contribute to design systems with technical, business, and interaction design leadership.

Presentation and Advocacy:

  • Expertly present to large audiences, focusing on platform design, cross-brand systems thinking, and brand expression.

  • Advocate for design as a discipline and represent "capital D" Design as a strategic function.

Research and Strategy Impact:

  • Utilize qualitative and quantitative research to affect company strategy.

  • Guide landscape analysis, hypothesis development, and user testing, fostering a culture of inquiry.

Team Culture and Inclusivity:

  • Build and document value-driven behaviors, promoting a healthy, value-driven culture.

  • Collaborate inclusively, stewarding complex collaborative events and fostering cross-functional culture initiatives.

Communication Clarity:

  • Deliver clarity in complex project descriptions, design critiques, and documentation.

  • Keep teams informed, seek feedback, deliver bad news with empathy, and mentor communicators for effective communication.

Advocacy and Vision Definition:

  • Advocate for the betterment of design practice and represent Design as a strategic function.

  • Play a central role in defining and communicating the vision for the entire product experience.

Basic Qualifications:

  • Bachelor’s degree in Design, HCI, or experience in a related field.

  • 10+ years of focused practice in product design or a related field.

  • Proven experience as a design leader with a track record of driving organizational progress.

  • Expertise in design fundamentals, content strategy, and interaction design.

  • Strong leadership skills with a focus on delivery, collaboration, and inclusivity.

  • Excellent communication and presentation skills, with the ability to advocate for design at various levels.

  • Mastery in research, strategy impact, and fostering a culture of inquiry.

  • Visionary thinking with the ability to define and communicate a cohesive vision for the product experience.

Preferred Qualifications:

  • Proven experience in a senior design leadership role, influencing product strategy and driving organizational impact.


The hiring range for this position in New York is $172,300 to $231,100 per year and Santa Monica, CA is $164,500 - $220,600. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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$172.3K - $231.1K/yr (Outscal est.)
$201.7K/yr avg.
New York, New York, United States

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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