The Sales Operations Coordinator plays a key role in optimizing the sales process and supporting the sales team with administrative and analytical tasks, including bridging the gap between marketing campaigns and sales efforts. Responsibilities include coordinating leads, maintaining CRM systems, preparing sales reports, entering sales orders, managing sales documentation, supporting marketing campaigns, managing logistics of promotional materials, assisting in planning trade shows, monitoring inventory, and providing post-sale support. They also ensure compliance with company policies and industry regulations. The ideal candidate will be organized, possess strong communication skills, and be proficient in CRM software.