Senior Growth Manager, Global Paid Ads
Job Summary
Job Description
OKX is looking for a Senior Growth Manager, Global Paid Ads to develop and optimize paid ad campaigns across social media channels. Must have strong experience in media buying and setting up app installation campaigns.
Must have:
- Paid Ads
- Media Buying
- App Install
- Performance Marketing
Good to have:
- Crypto & Blockchain
- Appsflyer
- Ampliture/Tableau
- Mandarin
Perks:
- Competitive Compensation
- L&D Programs
2 skills required
Job Details
OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.
Who We Are
At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom. OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps). OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that seamlessly connects with global banking and payments. In the last year, OKX has expanded into new markets including Australia, Brazil, Netherlands, Singapore and Turkey, with plans to launch in the US, Belgium and the UAE.
We are deeply committed to shaping a fairer, more transparent and accessible society through blockchain technology. This is why we publish proof of reserves monthly, and continue to ship new innovative security features.
About the Opportunity
What You’ll Be Doing
-
Responsible for paid traffic growth, developing media source/new paid ads channels/agencies according to the company's strategic goals;
-
Optimize budget, creatives, placement, audience in order to achieve ROAS/ROI targets (Twitter, Facebook/Instagram or other social media channels)
-
Track weekly / monthly / quarterly channel KPI targets to manage budget and resources effectively
-
Plan, execute and report for local market teams to promote market specific campaigns
-
Participate in conferences and events to stay close and ahead of current market trends; identify potential business, collaboration opportunities.
What We Look For In You
-
Experience with media buying from performance marketing agency, fintech or financial industry;
-
Hands-on experience setting up and optimising app installation campaigns is a must;
-
Good command of the English language; Mandarin will be a plus;
-
Strong network within the Crypto & Blockchain space,resources of agencies/community/kol/influcer is a plus;
-
Proven track record in paid ads / performance marketing;
-
Comes with a positive attitude, great interpersonal and communication skills, strong logical thinking and result-oriented mindset.
-
Experience using appsflyer, ampliture/tableau will be a plus;
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
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