Senior Implementation Planner
Job Summary
Job Description
The Senior Implementation Planner will be responsible for developing and executing Above-The-Line (ATL) media campaigns, including TV, radio, and print advertising. This role involves comprehensive media planning, media buying negotiations, campaign execution, performance optimization, and reporting. The planner will collaborate with various teams, manage campaign budgets, and maintain relationships with media vendors. The ideal candidate should be a strategic thinker with strong analytical, negotiation, and communication skills, capable of managing multiple projects and meeting deadlines. They should also be proactive, a team player, adaptable, and possess strong problem-solving abilities.
Must have:
- Develop ATL media plans aligning with client objectives.
- Negotiate and purchase media space across ATL channels.
- Coordinate media campaign implementation and scheduling.
- Analyze campaign performance data for optimization.
- Prepare detailed reports on campaign performance.
- Manage campaign budgets accurately.
5 skills required
Job Details
We are seeking a highly skilled and detail-oriented Media Implementation Planner to join our team. The ideal candidate will be responsible for planning, executing, and optimizing Above-The-Line (ATL) media campaigns, including TV, radio, print advertising. This role requires a strategic thinker with a strong understanding of media landscapes and the ability to manage multiple projects simultaneously.
Job Description:
Key Responsibilities:
- Campaign Planning: Develop comprehensive ATL media plans that align with client objectives and target audience insights.
- Media Buying: Negotiate and purchase media space across various ATL channels, ensuring cost efficiency and maximum reach.
- Execution: Coordinate the implementation of media campaigns, including scheduling, trafficking, and monitoring of ads.
- Optimization: Analyze campaign performance data and provide actionable insights to optimize media spend and improve ROI.
- Collaboration: Work closely with creative, account management, and digital teams to ensure integrated campaign execution.
- Reporting: Prepare detailed reports on campaign performance, including key metrics, insights, and recommendations for future campaigns.
- Partner Management: Maintain strong relationships with media vendors and stay updated on industry trends and new opportunities.
- Budget Management: Manage campaign budgets, ensuring all media spend is tracked and reported accurately.
Skills:
- Strong analytical and strategic thinking skills.
- Excellent negotiation and communication skills.
- Proficiency in media planning and buying tools and software.
- Ability to manage multiple projects and meet tight deadlines.
- Detail-oriented with strong organizational skills.
- Knowledge of media research and analytics tools.
Personal Attributes:
- Proactive and self-motivated.
- Team player with a collaborative mindset.
- Adaptable and open to learning new skills and technologies.
- Strong problem-solving abilities.
Location:
SandtonBrand:
CaratTime Type:
Full timeContract Type:
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About The Company
For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Read MoreBe a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.
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