Senior Manager, Ad Monetization

3 Weeks ago • 4 Years + • Monetization • $113,050 PA - $209,950 PA

Job Summary

Job Description

The Senior Manager, Ad Monetization will lead the growth of ad monetization efforts across key video game titles within Warner Bros. Responsibilities include managing ad revenue, acting as a liaison with game teams, developing and executing monetization roadmaps, building relationships with partners, and optimizing ad performance. The ideal candidate will have a proven track record of success in growing in-game advertising revenue, strong analytical and creative skills, and experience working cross-functionally. This role requires close collaboration with product managers, game designers, engineers, and other stakeholders.
Must have:
  • 4+ years in ad monetization and game analytics
  • Success in monetizing freemium games
  • Experience with iOS/Android ad platforms
  • Strong analytical and creative skills
  • Cross-functional collaboration
  • Relationship management with partners
  • Data-driven decision making
Good to have:
  • Experience with Looker/Tableau
  • Experience with Data.ai/SensorTower
  • SQL knowledge
  • Gaming passion
Perks:
  • Annual bonuses
  • Short- and long-term incentives
  • Program-specific awards
  • Health insurance
  • Wellness program
  • Life and disability insurance
  • Retirement savings plan
  • Paid holidays and sick time
  • Vacation

Job Details

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

The Job:

Warner Bros. is a top video games publisher and we continue to expand by adding great people and leveraging the best portfolio of brands and intellectual property in the industry. We are looking to add enthusiastic, talented, and experienced professionals to our Global Marketing team.

As part of the Ad Monetization team, you will drive growth to the company’s games portfolio by growing the ad monetization efforts on several key titles. Ideal candidates will have demonstratable success in growing in-game advertising revenue alongside an understanding and passion for gaming. Candidates are also expected to have experience in digital marketing, business operations, familiarity with performance data and project management skills. Successful candidates exhibit the right balance of utilizing data to inform decisions while combining a non-conventional/”thinking outside the box” attitude to execute and achieve results.

In this critical role, candidates will work closely with Product Managers, Game Designers, Engineers and others across the Global Marketing organization and Warner Bros. family of game studios.


Your Role Accountabilities:

  • Take lead on a portfolio of games.  Manage ad revenue to consistently meet and exceed business targets
  • Act as primary liaison with game teams to champion the ad monetization opportunity.  Become a subject matter expert in in-game ad monetization, educating internal stakeholders on monetization models and produce regular reports to evangelize success
  • Work cross-functionally to develop an ad monetization roadmap.  Identify and scope opportunities, build expected outcomes, prioritize and project manage the end-to-end process for implementation, release, and live operations
  • Manage and cultivate strategic relationships with key internal and external partners
  • Identify, prioritize, and execute strategies to grow revenue from in-game advertising
  • Monitor and optimize ad revenue, eCPM, impressions and fill rate.  Test a variety of partners, formats, frequencies, and integrations to maximize performance
  • Collaborate with Product Managers and Analytics team to establish and continually refine ad monetization KPIs, LTV models, and related analytic frameworks
  • Explain shifts in advertising market, territory/region dynamics, mobile marketing trends, and user quality trends

Qualifications & Experience:

  • 4+ years experience in advertising monetization, pricing/yield management and game analytics
  • Demonstratable success of monetizing freemium games through in-game advertising and cross promotion tools on iOS and Android platform
  • BA/BS Degree in Business, Finance, Marketing, Statistics, Economics, Computer Science or Mathematics
  • Ability to perform research and analytics at industry, genre, and game level to inform roadmap
  • Strong business and creative capabilities.  You can confidently draw a line from detailer player experience to financial outcomes
  • Blend of creativity and analytical skill with a strong results-oriented, metrics-driven approach to problem solving
  • Experience building and managing relationships with network partners
  • Proficiency with MS Office (incl. Outlook, Word, Excel and PowerPoint) and Google Drive products
  • Must have excellent interpersonal and communication skills
  • Ability to collaborate with colleagues across different disciplines and locations to achieve results
  • Ability to work in a fast-pace environment and prioritize work to meet specific deadlines required
  • Must be self-motivated and results oriented
  • Flexibility to travel to Warner Bros. studios as required
  • Attendance at industry conferences as require

Nice to Haves:

  • Experience with Looker, Tableau, and other data visualization platforms
  • Experience with Data.ai, SensorTower, or other market intelligence products
  • Working knowledge of SQL
  • Passion/knowledge about Games

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $113,050.00 - $209,950.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

If you’re a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

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About The Company

Applicants – please be advised that all email correspondence by official Warner Bros. Games recruiters will come from the @lith.com, @warnerbros.com or @wbgames.com domains. Our agency recruiters who reach out through LinkedIn will also properly identify themselves as employees of the companies that work with us. All other parties claiming to be our recruiters are not affiliated with Warner Bros. Games, Monolith or any of our studios. Please take care not to share your personal information with these contacts, nor click on any links embedded in their messages. If you have any questions, you can reach out to us directly at recruiting@wbgames.com.

Warner Bros. Games brings some of the most iconic characters and stories in entertainment to life through videogame development. With multiple world class development studios located across North America and the UK, our teams are made up of top talent in the industry. We strive for an open and collaborative culture where our people can do what they do best – making great games.

Our 11 studios include: 

Warner Bros. Games (Burbank, CA)

linkedin.com/company/warnerbrosgames

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