Senior Manager, Plans Strategy

1 Month ago • 10 Years + • Monetization • $120,000 PA - $515,000 PA

Job Summary

Job Description

As a Senior Manager of Plans Strategy at Netflix, you'll be responsible for developing and executing global and local strategies for Netflix's subscription plans. This involves shaping plan tiering, features, content windows, add-ons, and pricing strategies, considering consumer demand and market competition. You'll lead a team across various departments, drive price change planning, and collaborate with senior executives. The role requires strong analytical, communication, and leadership skills, with a deep understanding of consumer behavior and market dynamics. You'll also contribute to evaluating new monetization strategies and presenting findings to leadership.
Must have:
  • Develop plan strategy
  • Lead cross-functional teams
  • Drive price change planning
  • Analyze consumer behavior
  • Strong communication skills
  • 10+ years experience in strategy/product/consulting
Good to have:
  • Experience in DTC business
  • Understanding of behavioral economics
  • Passion for growth and packaging
Perks:
  • Comprehensive health plans
  • Mental health support
  • 401k retirement plan
  • Stock option program
  • Paid time off
  • Flexible time off

Job Details

Netflix is one of the world's leading entertainment services, with 283 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

Depending on the market, we offer a different set of plans for consumers to best meet their needs, ensuring we cover a wide range of willingness to pay and delivering differentiating value. As the Sr. Manager of Plans Strategy,  you are part of the Commerce Product Org and will be responsible for shaping long-term strategy at the global and local level for our Netflix plan offerings.

This role is based in our Los Gatos office (preferred) in a hybrid model, but we are open to remote candidates who are on the West Coast. Some travel to Los Gatos will be required if remote-based.

As the Sr. Manager of Plans Strategy, you will:

  • Develop the strategy for plan tiering and evolution (features, windowing/catalog, spreads, add-ons), along with the right positioning (in partnership with the product marketing team) that takes into account consumer demand, competitive landscape, and other factors

  • Lead a nimble team of stunning colleagues across Finance, Strategy Planning & Analysis, Data Science, and Consumer Insights to design and orchestrate a learning agenda around consumer willingness to pay and price elasticity

  • Drive price change planning, with a cross-functional team that includes product, design, finance, data science, comms

  • Build strong relationships across both local and global teams 

  • On an ad hoc basis, support evaluation of new monetization strategies and their relationship to Netflix membership as new company-level priorities emerge.

  • Curate agenda, author memos and presentations, and drive discussions with senior executives and regional leadership teams regarding plans strategy decisions and forward-looking strategy

Wishlist:

  • 10+ years of experience working in strategy, product, consulting (or a combination of the above) focused on monetization strategy

  • In-depth experience with how companies should tier, package, and structure their commercial offerings, and proven record of prioritizing and driving large-scale monetization programs and initiatives.

  • Ability to inspire, motivate and lead a cross-functional team as well as effectively communicate decisions to senior executives. Your ability to build strong relationships is critical to success.

  • Experience in a direct-to-consumer business, preferably with global scope where the consumer is paying for the service.

  • Strong understanding of market dynamics and consumer behavior/preferences, across econ/finance and marketing disciplines.

  • Passion for Growth, Plans/Packaging, and/or Behavioral Economics!

  • Excellent verbal and written communication skills - you will write a lot!

  • Comfortable using data to inform priorities and evaluate impact of initiatives

  • Strong instincts for outstanding customer experience.

  • Embodies the while also bringing a new perspective to improve our culture. We strongly believe that diversity of experiences, perspectives, and backgrounds will lead to a better environment for our employees and better products for our customers. 

Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top-of-market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $120,000 - $515,000.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs.  Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more detail about our Benefits .

Netflix is a unique culture and environment.  Learn more .

is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

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