Senior User Acquisition Manager

4 Months ago • 2 Years + • Marketing

Job Summary

Job Description

As a Senior User Acquisition Manager at Papaya, you'll spearhead the mobile growth strategy for multiple games, managing campaigns across various ad networks. Responsibilities include campaign optimization, building partner relationships, testing new traffic sources, data analysis, guiding the creative team, and reporting performance. You'll work with large datasets, utilize attribution tools, and collaborate across teams to acquire high-quality users and drive revenue. The ideal candidate possesses 2+ years of performance marketing experience managing UA/Retargeting campaigns with ROAS and user growth targets. Proficiency in self-served platforms, media buying, data analysis, and strong communication skills are essential.
Must have:
  • 2+ years performance marketing experience
  • Campaign management on self-served platforms
  • Media buying & network relationship management
  • Data analysis & reporting
  • Mobile attribution understanding
Good to have:
  • SQL, Tableau
  • Advanced data analysis
  • Mobile gaming space knowledge

Job Details

Description

Papaya is one of the world's fastest-growing mobile game companies, providing entertainment for millions of users across multiple apps. The company is headquartered in the heart of Tel Aviv. We’re looking for a passionate Senior UA Manager who’s eager to establish themselves as a significant building block in a marketing team.

In this role, you will plan and execute marketing strategies (user acquisition and retargeting) and identify the best actions to drive high-quality users and revenue for our games.

It will involve being a critical part of the marketing team, planning the short and long-term growth strategies for our mobile games, guiding the creative team, analyzing and collaborating with other teams in the studio to bring the most relevant users to our games.

If you are a passionate and creative individual who likes working with people, data, and technology, with a meticulous approach to solving issues within a fast-paced environment, we want to hear from you!

Responsibilities

  • Drive the mobile growth strategy for multiple mobile games.
  • Hands-on campaign management on various mobile ad networks. Perform campaign optimization with respect to bidding strategies, creatives, costs, geography, and platform considerations to meet growth goals.
  • Build and maintain strategic relationships with key acquisition partners.
  • Regularly research and test new traffic sources, technology, and formats to meet the marketing targets.
  • Data Analysis (Identifying trends, opportunities, discrepancies).
  • Guide the creative team to create new concepts, and iterate based on the performance of the creatives.
  • Effectively communicate campaign performance with the team and the management team on a regular basis.

Requirements

  • 2+ years of experience in performance marketing – running UA and Retargeting campaigns with ROAS (return on ad spend) and active user base growth targets.
  • Campaign management on self-served platforms - a must.
  • Media buying and network relationship management experience with over $1M/month budgets.
  • Highly analytical and technical: Understands components of ad calls across various channels.
  • Ability to manipulate and analyze large quantities of data and present it in reports.
  • Deep understanding of mobile attribution.
  • Strong organizational, analytical, presentation, and problem-solving skills.
  • Profound knowledge of MS Office Products (Excel in particular).
  • Understanding advanced data analysis, SQL, Tableau, and the mobile gaming space is a definite plus.
  • Fluent in English - verbal and written.

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About The Company

Since 2019, Papaya has been committed to shaping the future of gaming through an innovative and forward-thinking approach to game development. We believe that gaming should be about more than just luck, which is why our games are designed to reward skill, strategy, and perseverance. 


Ranked by Dun’s 100 as one of the top 50 hi-tech companies in Israel to work for.

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