Vice President, Product Management, Planning Applications
Job Summary
Job Description
As Vice President of Product Management for Nielsen's Planning Applications, you will lead the strategic vision, development, and execution of next-generation planning applications. This critical role involves overseeing the entire product lifecycle, from concept to launch and iteration. Key responsibilities include defining the product roadmap, collaborating with cross-functional teams (engineering, data science, sales, and marketing), identifying market trends and customer needs, driving innovation, leading stakeholder communication, ensuring on-time and within-budget product launches, establishing KPIs, and implementing efficient product development processes. The ideal candidate possesses 8+ years of technical product management experience with deep knowledge of the advertising stack and experience building planning & measurement solutions across linear, digital, and cross-platform environments. Experience with TV planners, cross-media planners, and measurement solutions across TV, CTV/OTT, and digital platforms is essential.
Must have:
- 8+ years of technical product management experience
- Deep knowledge of advertising stack
- Experience building planning & measurement solutions
- Strong leadership and team management skills
- Exceptional strategic thinking
- Excellent communication skills
Perks:
- Health & wellness plans
- 401(k) with company match
- Generous paid time off
- Discretionary incentive/bonus
8 skills required
Job Details
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Nielsen’s mission is to power a better media future for all people and we do that by providing the most accurate, comprehensive, representative measurement of how people sound the world engage with media.
As the VP of Product Management for Nielsen's Planning applications, you will drive the strategic vision, development and execution of Nielsen’s next generation of planning Applications. This is a critical leadership role that will shape the future of Nielsen’s planning applications, driving innovation and ensuring our product offerings meet the evolving needs of the industry.
Responsibilities:
- Define and lead the strategic vision for Nielsen Planning applications, aligning with company goals and market needs.
- Oversee the end-to-end product life cycle, from concept and development to launch and iteration.
- Prioritization of the product roadmap, including a clear understanding of requirements, resources, execution timelines and P&L impact.
- Collaborate with cross-functional teams (engineering, data science, sales and marketing) to deliver cutting-edge solutions.
- Identify market trends, customer needs and competitive landscape to inform product strategy.
- Drive innovation in planning and ads measurement products, fostering a culture of collaboration and excellence.
- Lead stakeholder communication, including presenting product strategies and updates to executive leadership and key customers.
- Ensure products are launched on time and within budget, while meeting high-quality standards.
- Establish and track key performance indicators (KPIs) to measure the success and impact of the Nielsen Planning applications.
- Ensure efficient and effective product development processes, including agile methodologies and best practices.
Skills:
- 8+ years of experience of technical product management with deep technical knowledge of the advertising stack and direct experience building linear, digital, cross-platform planning & measurement, DSP, SSP or ad server products.
- Experience with TV planners, cross-media planners and measurement solutions.
- Experience working with cross-channel measurement and planning systems across TV, CTV/OTT, and digital platforms.
- Experience building 0-to-1 products, leading client discovery, executing test and learn research and adjusting product build direction due to changes in priorities and new information.
- Strong leadership and team management skills, with the ability to inspire and guide cross-functional teams.
- Ability to manage and prioritize multiple initiatives in a dynamic environment.
- Demonstrated success in driving product innovation and managing complex portfolios.
- Exceptional strategic thinking, with the ability to translate market insights into actionable product strategies.
- Good written and verbal communication skills and the ability to communicate with both technical and non-technical audiences.
Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans for full-time employees, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
A reasonable estimate of salary range for a new employee to be offered this role would be between $100,000-$300,000 which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.
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