Apps Specialist, Large Customer Sales (English, Mandarin)
Job Summary
Job Description
This Apps Specialist role involves partnering with internal and external stakeholders to define app strategies aligning with client business objectives. Responsibilities include leading pre-business to execution engagements, advancing customer adoption of Google's app campaign offerings, and demonstrating understanding of Google products and the app ecosystem. The role requires defining app success metrics, understanding various measurement approaches, and building partnerships across the organization. Success hinges on promoting Google's app solutions, collecting client requirements, providing app best practices, addressing customer needs, and building C-level relationships. Data analysis, technical expertise, and storytelling are crucial for crafting executive narratives that position products as solutions. Identifying product gaps and building business cases based on advertiser needs are also key responsibilities.
Must have:
- Bachelor's degree or equivalent experience
- 5+ years in advertising, marketing, consulting, or media
- Fluent English and Mandarin
- App campaign experience
- Lead app solution promotion
- Build C-level client relationships
Good to have:
- Performance marketing & media strategies experience
- Knowledge of app & mobile marketing ecosystems
- Mobile user acquisition platform knowledge
- iOS/Android app development knowledge
- Industry knowledge
- Ability to guide operational initiatives
- Excellent communication skills
3 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in advertising business, marketing, consulting, or media.
- Experience with the application campaigns.
- Ability to communicate in English and Mandarin fluently to communicate and serve local clients.
Preferred qualifications:
- Experience in performance marketing, and media strategies.
- Knowledge of apps and mobile marketing ecosystems, and mobile user acquisition platforms, with Short Drama/FinTech/Apps industries.
- Knowledge of Mobile App Development on iOS or Android.
- Knowledge of the industry's issues within the marketplace.
- Ability to guide operational and initiatives.
- Excellent communication skills.
About the job
In this role, you will partner with internal and external stakeholders to define account level app strategies as a vehicle to achieve client's business objectives. You will lead pre-business, business, closing and execution engagements and take responsibility for advancing customer's feature and product adoption of Google’s app campaign offerings. You will demonstrate an understanding of Google products, unlock the potential of the app ecosystem and help app advertisers cultivate an install base of users that can drive business outcomes for the business. You will define success in the app ecosystem and understand various different measurement approaches used in the app space by attribution partners. You will be building partnerships at various levels of the organization, with focus on partnering with business teams, regional teams and global product teams.Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.Responsibilities
- Lead promoting efforts across all Google's App solutions for accounts in the Large Customer Sales (LCS) team.
- Partner with client-facing teams to scope and collect client requirements, provide guidance on app best practices, and apply technology and product knowledge to address customer's business and technology needs.
- Build C-level relationships with client decision makers and their agency counterparts to build and carry out marketing strategies.
- Use data analysis, technical expertise, and storytelling to craft executive narratives that position products as solutions to business priorities.
- Identify gaps in products and build business cases based on advertiser needs. Synthesize multiple viewpoints and communicate the client perspective for the product features and solutions necessary to drive success for Large Customer Sales (LCS) advertisers.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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