Associate Manager, Lifecycle Marketing

Job Title:

Associate Manager, Lifecycle Marketing

Requisition ID:

R025064

Job Description:

Job Title: Associate Manager, Lifecycle Marketing

Reporting To: Manager, Lifecycle Marketing

Department: Marketing

Location: Santa Monica, CA

Job Description

As Associate Manager, Lifecycle Marketing, you will be responsible for strategizing and executing data-driven campaigns that engage, retain, and monetize our players across different channels through different stages of the player journey. You will work closely with many cross-functional teams to understand the needs and preferences of our target audience, identify user segments, optimize campaign performance, and craft personalized messages and experiences that delight our players. You will be part of a dynamic and collaborative team that is passionate about creating amazing gaming experiences for our global audience.  

Responsibilities 

• Strategizing and ideating data-driven and creative lifecycle marketing campaigns that engage, retain, and monetize players across various channels by delivering personalized and relevant messages to the right players at the right time. 

• Collaborating with cross-functional teams, such as brand marketing, product, studio, creative, digital, analytics, and more to ensure marketing campaigns align with overall business strategy and brand positioning as well as community sentiment.

• Executing and optimizing marketing campaigns across email, in-game messaging, SMS/WhatsApp, and other channels, to drive key performance indicators, such as retention, engagement, winback, conversion, and revenue.

• Conducting A/B testing and experimentation to optimize marketing campaign effectiveness and player experience. 

• Writing copy and requesting assets for marketing campaigns that align with the overall strategy, KPIs, brand positioning, and community sentiment.

• Staying updated on the latest trends and best practices in lifecycle marketing and gaming industry. 

Requirements

To be successful in this role, you should have:

• Demonstrated experience strategizing, building, and deploying cross-channel user journeys in Braze, including examples of campaigns that showcase personalization, automation, and ongoing optimization.

• Must be comfortable collaborating with data engineers to set up new custom attributes, events, and other data structures in Braze, with a strong understanding of the pros and cons of different methods for ingesting data to build scalable solutions and effective user profiles.

• Exceptional organizational and time management skills.

• Ability to thrive in a fast-paced, dynamic working environment.

• Excellent at collaborating with many cross-functional teams and effectively communicating both verbally and in writing.

• Proactive and solution-oriented in overcoming challenges and roadblocks.

• Creative thinking and data-driven approach. 

• Proven track record of project management and strong attention to detail.

• Expertise in creating content, writing copy, and evaluating and approving messages. 

• A growth mindset, with the ability to test, learn, and iterate from data.

• A degree in marketing, communications, or related skill sets. 

• A passion for gaming and an understanding of the gaming industry trends, or an enthusiasm to learn. 

• 3+ years of experience in lifecycle marketing, as a marketing strategist, marketing manager, or similar role preferred. Bonus if there is previous experience in the gaming industry.

Our World

Activision Blizzard, Inc. is the world’s largest interactive entertainment company, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty®, Destiny, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.

We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up.

Ready to Activate Your Future?

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do. At Activision Blizzard, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. Click to find out more.

Accommodation Request: We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting https://www.benefitsforeveryworld.com/.

In the U.S., the standard base pay range for this role is $72,720.00 - $134,460.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.