Creative Marketing Lead - Tetris

Purpose of the Role

The Marketing Creative Lead will play a pivotal role in driving the creative strategy for Tetris Block Party's global launch. This person will have a passion for marketing creative, a keen eye for trends, and exceptional communication skills to collaborate with production partners and internal teams. He will be responsible for overseeing the end-to-end creative funnel, from ideation to execution, ensuring that creatives resonate with audiences and align with the Tetris brand.

Who You Are

• A creative strategist who is passionate about marketing trends and innovation.
• A data-driven thinker who can balance artistic storytelling with performance marketing insights.
• A collaborative leader who thrives in cross-functional teams and can manage external creative production.
• A strong communicator with the ability to guide creative teams and ensure brand alignment with the Tetris company.
• A problem solver who can adapt and optimize creative campaigns for global audiences.

Roles and Responsibilities

Creative Strategy and Ideation

• Develop and execute a comprehensive creative strategy to support Tetris Block Party's marketing campaigns globally.
• Stay ahead of marketing trends, incorporating innovative ideas and storytelling techniques into creative assets.
• Brainstorm and pitch new creative concepts for ad campaigns, working closely with the Marketing team.

Creative Production and Vendor Management

• Collaborate with internal teams and external production vendors to produce high-quality marketing creatives.
• Provide clear creative direction and feedback to vendors, ensuring consistency with the Tetris Block Party brand.
• Identify, negotiate, onboard, and manage new creative production partners as needed.
• Maintain strong relationships with the Tetris company to confirm creative ideas and ensure brand alignment.

Creative Performance and Testing

• Oversee the creative funnel, ensuring timely delivery of assets from ideation to execution.
• Analyze and monitor creative performance metrics, identifying fatigue and iterating on successful concepts.
• Drive the creation of localized versions of winning creatives to expand global appeal.
• Lead creative testing efforts, identifying high-performing assets and scaling them effectively.

Cross-Functional Collaboration

• Work closely with the wider marketing teams, including ASO, PR, Influencers, and Performance UA teams, to ensure a cohesive creative approach.
• Align marketing creatives with app store visuals (ASO) to optimize conversion rates.
• Support PR campaigns by providing compelling visual assets and messaging.
• Partner with the Influencer Marketing Team to develop creative concepts tailored for influencer content.
• Ensure LiveOps promotions and in-game marketing align with the broader marketing strategy. (store events

Key Qualifications

• 3+ years of experience in marketing creative, preferably in the mobile gaming or entertainment b2c industry.
• Strong understanding of creative trends, formats, and platforms (e.g., Facebook, TikTok, Applovin, etc).
• Experience managing external vendors and creative agencies.
• Proven ability to analyze creative performance metrics and optimize assets.
• Excellent communication and collaboration skills to work across teams and partners.
• Experience in localization and global marketing is a plus.