Customer Maketing Strategist Senior Manager

Founded in 1999, WorldWinner develops and operates competitive games of skill with real cash prizes under the WorldWinner consumer brand and in partnership with leading Sports Gaming Entertainment company FanDuel under the FanDuel Faceoff name. 

WorldWinner is the most recognized and trusted skill games technology platform and brand for players who want to Play to Win. We bring games to the world that inspire people to play for more. With over 20 challenging games where the outcome is dependent on player skills versus chance across a content library spanning classic card games to casual favorites to retro arcade games, WorldWinner has something for every gamer. Backed by Platinum Equity and strategic investors, we are looking for new team members in a variety of disciplines to help us build a world-class gaming platform on mobile and beyond!

We are seeking a highly skilled and experienced Customer Marketing Strategist to join our WorldWinner Direct to Consumer team. In this role, you will define and lead the overall CRM & engagement marketing strategy for WorldWinner.

You should have a deep understanding of retention, general marketing, and automation tools combined with  segmentation and persona development experience. Strong soft skills are required to collaborate with product, design, and engineering teams. This is an opportunity to be a part of a one-of-a-kind product in both the competitive real money gaming and entertainment industries. 

ROLES & RESPONSIBILITIES

• Define and lead the overall CRM & engagement marketing strategy, aligning it with broader business goals and industry trends.
• Work closely with the executive team to ensure CRM and promotional strategies support the company's growth.
• Build and enhance player loyalty programs, VIP experiences, and targeted offers aimed at maximizing player lifetime value.
• Lead efforts in segmentation & persona development to create personalized customer experiences that increase retention and loyalty.
• Develop and execute data-driven retention strategies, leveraging CRM tools to enhance customer engagement.
• Setting up new end-to-end marketing campaign automations
• Lead the systematic creation and execution of testing plans, and ensure results get shared & implemented
• Partner with Marketing leadership and Executive teams to shape and influence company-wide strategic initiatives focused on customer retention and loyalty.
• Build strong relationships with key stakeholders across teams to align retention efforts and ensure seamless execution.

REQUIREMENTS

• 5+ years of experience in customer marketing, retention marketing, CRM, or customer strategy for a digital company.
• Experience in mobile apps and real-money gaming or retail preferred
• Deep understanding of retention, general marketing, and automation tools such as Braze
• Experience in segmentation and persona development to drive personalized marketing strategies
• Experience building early-life and in-life user comms flows
• Strong Excel and PowerPoint skills
• Data-driven decision maker with a strong focus on analyzing and improving performance
• Ability to lead complex projects and deliver measurable results in a fast-paced environment
• Excellent communication and interpersonal skills

BENEFITS INFORMATION:

• Exciting, creative, and fun industry where you can really make a difference
• Collaborative and inclusive work environement
• Comprehensive subsidized medical, dental and vision coverage with paid parental leave options
• 4.5% company 401(k) match with immediate vesting
• Generous time off and flexible hours give you freedom to do your best work

EQUAL EMPLOYMENT OPPORTUNITY

WorldWinner  is an equal opportunity employer and does not discriminate against employees or applicants on the basis of race, color, national origin, gender, sex, sexual orientation, pregnancy, gender identity or expression, disability, religion, age, genetic information, veteran status or any other characteristic protected by federal, state or local law. We will make a reasonable accommodation to known physical or mental limitations of a qualified applicant or employee with a disability unless the accommodation imposes an undue hardship on our operation or direct safety threat to the individual or others in the work environment. We also participate in the E-Verify program, a service of DHS and SSA.