South Korea (On-site)

브랜드 마케팅 Marketing & Branding (Korea)

1 Month ago • 5 Years + • Marketing

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Job Description

This role focuses on enhancing brand awareness for HoYoverse's games and IPs in Korea. Responsibilities include developing and executing marketing strategies, analyzing marketing data to inform operational decisions, managing communication across various teams and partners, overseeing media operations and performance, and analyzing marketing results. The ideal candidate will have 5+ years of brand marketing experience, excellent communication skills, proficiency in Korean and business-level English or Chinese, and a deep understanding of subculture and gaming.

Must have:

5+ years brand marketing experience
Business-level English or Chinese
Excellent communication skills
Deep understanding of subculture and gaming
Proficient in Korean

Good to have:

Experience in game marketing strategies
Team management skills

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Who Are We?

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.
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Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.
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Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.
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In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.

[주요업무]

호요버스의 게임 및 IP제품의 인지도 향상을 위한 마케팅 전략 기획 및 실행
마케팅 데이터 기반 인사이트 도출 및 운영 전략 수립
본사-지사-파트너사에 대한 커뮤니케이션 진행
매체사 운영 및 퍼포먼스 도출; 대행사 커뮤니케이션
마케팅 성과 예측 및 분석 관리

[자격요건]

5년이상의 브랜드 마케팅 업무 경험이 있으신 분
중국어 혹은 영어로 비즈니스커뮤니케이션 가능하신 분
게임을 좋아하며 특히 서브컬쳐에 대해 이해도가 깊으신 분
우수한 대 내/외 커뮤니케이션 능력, 주동적으로 사고하고 문제를 해결할 수 있는 능력

[우대사항]

중국어 혹은 영어로 업무가 가능한 분(필수 아님)

What You Will Do?

Engage in the local marketing of our games and IP products, promote brand awareness, and acquire users by planning and implementing online and offline marketing campaigns in respective regions.
Plan, execute, and monitor marketing campaigns according to product and respective local user characteristics.
Expand and explore new cross-industry collaboration opportunities with existing/new partners and vendors in the respective local market.

What You Will Need?

5+ years of working experience in local game marketing strategies and familiar with local game distribution.
Native-level Korean and business proficient English or Chinese.
Great communication and team management skills; self-driven and willing to take initiative at work.
Loves to play video games; enthusiasm in anime is preferred.

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

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About The Company

HoYoverse

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At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as "Genshin Impact," "Honkai Impact 3rd," "Tears of Themis," and "Honkai: Star Rail," HoYoverse also launched the dynamic desktop software "N0va Desktop," the community product "HoYoLAB," and created a variety of products such as animations, comics, music, novels, and merchandise around our original Creative Concept.

Adhering to our mission of "Tech Otakus Save the World," we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.

HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.