브랜드 마케팅 Marketing & Branding (Korea)

3 Months ago • 5 Years + • Marketing

Job Summary

Job Description

This role focuses on enhancing brand awareness for HoYoverse's games and IPs in Korea. Responsibilities include developing and executing marketing strategies, analyzing marketing data to inform operational decisions, managing communication across various teams and partners, overseeing media operations and performance, and analyzing marketing results. The ideal candidate will have 5+ years of brand marketing experience, excellent communication skills, proficiency in Korean and business-level English or Chinese, and a deep understanding of subculture and gaming.
Must have:
  • 5+ years brand marketing experience
  • Business-level English or Chinese
  • Excellent communication skills
  • Deep understanding of subculture and gaming
  • Proficient in Korean
Good to have:
  • Experience in game marketing strategies
  • Team management skills

Job Details

Who Are We?

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content.

Community is at the heart of everything we do. We are devoted to engaging fans and fostering an enthusiastic and inclusive global community that provides access and encouragement for people to share their passion for ACG (Animation, Comics, and Games) through their own creativity and skills.

Pushing the boundaries of imagination, we consistently explore cutting-edge game development technologies, and have accumulated leading technical capabilities in cel shading, cloud gaming, and other fields.

In the future, we will continue to expand our content production, technology research, and publishing duties through operations in offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

When you apply to a position with HoYoverse, we will process your personal data. To learn more about how we process your data, we encourage you to review our comprehensive Global Applicant and Candidate Privacy Policy. This policy provides detailed insights into how your information is collected, used, and protected throughout the application process.

[주요업무]

  • 호요버스의 게임 및 IP제품의 인지도 향상을 위한 마케팅 전략 기획 및 실행
  • 마케팅 데이터 기반 인사이트 도출 및 운영 전략 수립
  • 본사-지사-파트너사에 대한 커뮤니케이션 진행
  • 매체사 운영 및 퍼포먼스 도출; 대행사 커뮤니케이션
  • 마케팅 성과 예측 및 분석 관리

[자격요건]

  • 5년이상의 브랜드 마케팅 업무 경험이 있으신 분
  • 중국어 혹은 영어로 비즈니스커뮤니케이션 가능하신 분
  • 게임을 좋아하며 특히 서브컬쳐에 대해 이해도가 깊으신 분
  • 우수한 대 내/외 커뮤니케이션 능력, 주동적으로 사고하고 문제를 해결할 수 있는 능력

[우대사항]

  • 중국어 혹은 영어로 업무가 가능한 분(필수 아님) 

What You Will Do?

  • Engage in the local marketing of our games and IP products, promote brand awareness, and acquire users by planning and implementing online and offline marketing campaigns in respective regions.
  • Plan, execute, and monitor marketing campaigns according to product and respective local user characteristics.
  • Expand and explore new cross-industry collaboration opportunities with existing/new partners and vendors in the respective local market.

What You Will Need?

  • 5+ years of working experience in local game marketing strategies and familiar with local game distribution. 
  • Native-level Korean and business proficient English or Chinese. 
  • Great communication and team management skills; self-driven and willing to take initiative at work.
  • Loves to play video games; enthusiasm in anime is preferred.

We are an equal opportunity employer that believes diverse backgrounds are key to bringing our concepts to life. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

Similar Jobs

ASSIST Software - Unity Tech Artist

ASSIST Software

Suceava, Suceava County, Romania (Remote)
3 Months ago
Spyke Games - 3D Artist

Spyke Games

İstanbul, Türkiye (On-Site)
6 Months ago
Phantom FX - VFX Supervisor (Onset)

Phantom FX

Chennai, Tamil Nadu, India (On-Site)
1 Month ago
The Walt Disney Company - Disney Live Entertainment Costume Buying Intern

The Walt Disney Company

Orlando, Florida, United States (On-Site)
2 Weeks ago
Nordcurrent - Gameplay Programmer

Nordcurrent

Vilnius, Vilnius County, Lithuania (On-Site)
3 Months ago
USE Insider - Technical Support Engineer - Thailand

USE Insider

Bangkok, Bangkok, Thailand (Hybrid)
4 Months ago
Logitech - Brand Manager, Logitech for Business

Logitech

San Jose, California, United States (Hybrid)
4 Months ago
Virtuos - Regional Marketing Business Partner – Europe

Virtuos

Ireland (Hybrid)
2 Months ago
Sonar Source - Field Marketing Manager - EMEA

Sonar Source

London, England, United Kingdom (Hybrid)
2 Months ago
Blizzard Entertainment - Product Marketing Manager, eSports (Contract)

Blizzard Entertainment

Irvine, California, United States (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Ubisoft - Senior 3D Programmer (M/W/NB) – The Division Resurgence

Ubisoft

Accons, Auvergne-Rhône-Alpes, France (Hybrid)
4 Months ago
Framestore - Building Maintenance Engineer

Framestore

England, United Kingdom (On-Site)
2 Weeks ago
Unknown Worlds - Senior Environment Artist

Unknown Worlds

(Remote)
6 Days ago
Corsair - Data Scientist Intern

Corsair

Milpitas, California, United States (On-Site)
1 Week ago
CD PROJEKT RED - Asset Artist (Geology Environment) - Contract

CD PROJEKT RED

Warsaw, Masovian Voivodeship, Poland (Hybrid)
3 Weeks ago
Xentrix Studios - Texturing – Junior Artist

Xentrix Studios

India (On-Site)
3 Months ago
Life church - Associate Youth Pastor

Life church

United States (On-Site)
4 Months ago
Now - Videographer and Motion graphic designer

Now

Bengaluru, Karnataka, India (On-Site)
4 Months ago
Remedy Entertainment Plc - Senior Lighting Artist

Remedy Entertainment Plc

Helsinki, Uusimaa, Finland (On-Site)
2 Months ago
G5 Games - 2D Puzzle Grind Artist (Match-3 project)

G5 Games

Astana, Astana, Kazakhstan (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in South Korea

SmileGate - [지원] 게임 접근성 패널 채용(장애인/1일 아르바이트)

SmileGate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
1 Month ago
The Walt Disney Company - Assistant Regional Counsel

The Walt Disney Company

Seoul, South Korea (On-Site)
3 Months ago
SmileGate - Senior UI Designer - Next Crossfire

SmileGate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
1 Month ago
SmileGate - [LOST ARK] 해외서비스 기획 담당

SmileGate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
1 Month ago
SmileGate - [SPMC] 시설지원팀 건축/영선관리 담당(계약직)

SmileGate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
1 Month ago
SmileGate - Game Security Test Intern (6 Weeks)

SmileGate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
1 Month ago
Tencent - Tencent Cloud - Senior Solution Architect (Pre-sales)

Tencent

Seoul, South Korea (On-Site)
2 Months ago
Krafton  - Game Agent Engineer

Krafton

Seoul, South Korea (On-Site)
2 Weeks ago
Microsoft - Technical Support Engineer - Identity & Security (Entra)

Microsoft

Seoul, South Korea (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Globalization Partners - Director, Product Led Growth Marketing

Globalization Partners

Boston, Massachusetts, United States (Remote)
2 Months ago
Logitech - B2B Senior Marcom Specialist

Logitech

Tokyo, Japan (On-Site)
4 Months ago
Axon - Head of Enterprise Marketing

Axon

Seattle, Washington, United States (On-Site)
1 Month ago
Inkittt - Senior Marketing Manager

Inkittt

San Francisco, California, United States (Hybrid)
1 Month ago
Nintendo - Senior Manager, Influencer Marketing

Nintendo

Redmond, Washington, United States (Hybrid)
8 Months ago
Lascade - Digital marketer

Lascade

Kochi, Kerala, India (On-Site)
6 Months ago
Illumination - Partnerships, Marketing Intern - Summer 2025

Illumination

Santa Monica, California, United States (Hybrid)
1 Day ago
The Walt Disney Company - Manager, Digital Marketing, DTC Retail

The Walt Disney Company

Minato City, Tokyo, Japan (On-Site)
1 Month ago
PlayStation Global - Senior Designer, Franchise Management

PlayStation Global

United States (Remote)
1 Month ago
Mattel  Inc  - Praktikant:in Lizenzvermarktung Consumer Products

Mattel Inc

Hessen, Germany (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

About The Company

At HoYoverse, we are committed to creating immersive virtual world experiences for players around the world. In addition to game products such as "Genshin Impact," "Honkai Impact 3rd," "Tears of Themis," and "Honkai: Star Rail," HoYoverse also launched the dynamic desktop software "N0va Desktop," the community product "HoYoLAB," and created a variety of products such as animations, comics, music, novels, and merchandise around our original Creative Concept.


Adhering to our mission of "Tech Otakus Save the World," we have always been committed to technology research and development, exploring cutting-edge technologies, and have accumulated leading technical capabilities in cartoon rendering, artificial intelligence, cloud gaming technology, and other fields.


HoYoverse is actively engaged in globalization, with offices in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other areas.

View All Jobs

Get notified when new jobs are added by HoYoverse

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug