Brand Manager (Fixed Term Contract - 12 months)

2 Months ago • Upto 2 Years • Marketing

Job Summary

Job Description

The Brand Manager will develop and execute innovative consumer marketing campaigns for Disney & Disney Live-Action, Pixar, and Avatar. Reporting to the Senior Brand Manager, this role involves taking full responsibility for selected title campaigns, developing UK strategies, overseeing campaign planning, collaborating with internal teams, managing budgets, and seeking cross-company synergies. The position requires strong analytical skills, presentation skills, and stakeholder management experience within the entertainment industry, preferably with theatrical experience. This is a 12-month fixed-term contract with a hybrid work arrangement (4 days in the Hammersmith, London office, 1 day from home). The Brand Manager will also lead a Studios Marketing Coordinator.
Must have:
  • Proven Brand Management experience (preferably entertainment)
  • Ability to manage high-profile marketing campaigns
  • Experience in film/entertainment marketing (theatrical preferred)
  • Strong paid media planning knowledge
  • Excellent presentation & stakeholder management skills
Perks:
  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry
  • Disney Discounts
  • Excellent parental and guardian leave
  • Employee Resource Groups

Job Details

Job Summary:

Job Summary
Reporting to the Senior Brand Manager; this Brand Manager develops and executes innovative, industry-leading insight-driven consumer marketing campaigns in line with Studios strategy (Theatrical & Streaming) for Disney & Disney Live-Action, Pixar and Avatar.

In this role, you will be leading a Studios Marketing Coordinator. 

This is an office-based role. 4 days working in the Hammersmith, London office with 1 day working from home.

  

The Opportunity & Responsibilities: 

  • Take full responsibility for selected title campaigns, as directed by the Senior Brand Manager. 

  • In conjunction with the Senior Brand Manager, develop UK strategy for allocated titles, ensuring consistency amongst in-house marketing support teams. 

  • Oversee campaign planning process and timelines, including internal and external briefings, implementation and post-campaign reporting & analysis. 

  • Collaborate with internal Studios teams (Publicity, Digital, Creative et al) to ensure priorities are aligned and campaigns delivered on time, on brief and on budget. 

  • Financial planning and day-to-day campaign budget management. 

  • On selected titles, studios point of contact for cross-company synergy and activations; seek opportunities, leverage XLOB insights and the strength of franchises, and collaborate to develop and report on marketing plans which create value for the wider business and vice versa. 

  • Ensure paid media investments are bring fully leveraged to explore new opportunities, formats, partnerships and value delivery.  

  • Presenting marketing plans to senior stakeholders (Directors, VPs and SVP level) on a regular basis. 

  • Demonstrate good analytical skills and use the tools available to monitor and evaluate performance of titles against marketing objectives, and create UK-specific campaign summaries to feed into regular UK & EMEA reviews 

 

The Experience We Require From You:

  • Proven experience as a Brand Manager, preferably entertainment industry.

  • Ability to formulate & manage high profile marketing campaigns 

  • Established experience working in film, entertainment or creative marketing sectors with theatrical experience preferred 

  • Strong knowledge of paid media planning  

  • Strong presentation skills 

  • Excellent stakeholder management skills 

The Perks

  • 25 days annual leave
  • Private medical insurance & dental care
  • Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
  • Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
  • Excellent parental and guardian leave
  • Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

 

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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