Job Category:
Marketing & Insights
Job Family:
Product Lifecycle Management
Job Description:
The objective of this position is to deliver year-over-year profit improvement (YOYI) from Schreiber’s assigned product categories. The individual in this position will assume strategic leadership for their category. This position requires a high level of teamwork and cross-functional interaction. Significant interaction is required with Sales, R&D, Engineering, Finance, Creative Services, Operations, and outside resources including marketing research suppliers, and agencies. Key deliverables include developing Marketing Strategy Plans and Tactics that drive new Products, Packaging, Promotional Programs and Profitability targets for each Product line. Individuals in this role will become consumer experts within their categories, and will develop an excellent grasp of the competitive environment. This individual will bring Marketing disciplines to this role and put them into play within our customer brand and control brand environments. The success of this position will be measured by variable income for their category.
What you’ll Do:
Lead the strategic planning process and execution of the plan:
Execute key tactics:
Leverage consumer insights:
What you need to succeed:
Skills/Knowledge Required:
Demonstrated leadership skills include ability to:
Demonstrated personal skills include:
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