Digital Analytics Specialist
Job Summary
Job Description
- 3+ years of experience in digital analytics or performance marketing
- Expertise in GA4, GTM, and data visualization tools
- Familiarity with web tagging standards and QA techniques
- Ability to translate data into insights for non-technical audiences
- Strong understanding of GDPR and privacy-first tracking strategies
- Fluent in English, written and spoken
- 25 days of paid leave and 3 fixed wellness days off a year
- Hybrid work model
- Free parking spaces
- Complimentary drinks and snacks in the office
- Parent-friendly culture and additional days off
- Life, health, and dental insurance plan or gift vouchers
- Sports card and food vouchers
- 2 days off for volunteering and charity initiatives
- Opportunity to attend training, conferences, and get certification
9 skills required
Job Details
Merkle powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC.
In Bulgaria we manage a global portfolio of clients, providing a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers, including adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands with more than 400 transactional e-commerce sites in 60 locations and on 6 continents. Our scope is growing with a new data engineering practice, paid search and social advertising, SEO and we are looking forward to what’s next.
We’re hiring for a Digital Analytics Specialist as part of Merkle in Sofia
Role Summary:
The Digital Analytics Specialist plays a key role in enabling data-driven decision-making by maintaining the digital measurement infrastructure and delivering actionable insights. This role supports performance tracking across channels and websites, develops dashboards for internal use, and ensures data quality, privacy compliance, and consistency across markets. The ideal candidate is both technically skilled and business-minded.
Key Responsibilities
Define and align digital KPIs across departments and teams
Build and maintain tracking infrastructure using GA4, GTM, and related tools
Develop central dashboards for SEO, CRO, and general performance reporting
Conduct tagging audits and data validation on an ongoing basis
Deliver insight summaries with clear recommendations and trends
Monitor regulatory compliance and ensure best practices for privacy and data usage
Key Performance Indicators for this role include
Data accuracy and tagging completeness scores
Dashboard usage and adoption across teams
Number of insight reports delivered and acted on
Completion and follow-up on quarterly compliance audits
Contribution to overall performance visibility and continuous improvement
Skills and Experience
3+ years of experience in digital analytics or performance marketing
Expertise in GA4, GTM, and data visualization tools (e.g., Looker Studio, Power BI)
Familiar with web tagging standards and QA techniques
Ability to translate data into insights and communicate to non-technical audiences
Strong understanding of GDPR and privacy-first tracking strategies
Fluent in English, written and spoken
What we offer
We are huge believers in work-life balance, so we offer all our employees 25 days of paid leave and 3 fixed wellness days off a year;
A hybrid work model for our teams so they can work from the office and the comfort of their home;
Free parking spaces for all our employees working from the office;
Complimentary drinks and snacks in the office to keep the energy levels up;
Parent-friendly culture and potential for additional days off to create new memories with your loved ones;
Life Insurance, Health and dental insurance plan or, if selected gift vouchers instead;
Sports card, partially covered by the company and food vouchers;
2 days off for volunteering and numerous charity initiatives throughout the year;
Opportunity to attend training, conferences and get certification sponsored by the company upon availability and business need;
About dentsu
Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc. we are headquartered in Tokyo, Japan and our 65,000 employee-base of dedicated professionals work across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
Location:
SofiaBrand:
Isobar CxmTime Type:
Full timeContract Type:
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