Digital Marketing Specialist

3 Months ago • 1 Years + • Marketing • Campaign Management

Job Summary

Job Description

Matific seeks a proactive Digital Marketing Specialist to execute multi-channel digital marketing campaigns, focusing on email marketing, paid media, and content-driven engagement. Responsibilities include developing and optimizing campaigns, building automated workflows using Pardot and Customer.io, analyzing performance, segmenting audiences, managing paid media efforts (Facebook, Google, LinkedIn Ads), contributing to content marketing, and supporting event marketing initiatives. The ideal candidate has 1+ years of experience in digital marketing, particularly email marketing, within a SaaS or EdTech setting, and strong analytical skills.
Must have:
  • 1+ year experience in digital marketing with email focus
  • Experience with marketing automation platforms (Pardot/Customer.io)
  • Strong understanding of email best practices and segmentation
  • A/B testing and campaign optimization experience
  • Effective communication and collaboration skills
Good to have:
  • Paid media experience (Facebook, Google, LinkedIn Ads)
  • Content marketing and SEO experience
Perks:
  • Strong company purpose (quality education)
  • Fast-paced and exciting environment
  • Work with experienced entrepreneurs
  • Innovation opportunities
  • Results-focused environment

Job Details

Description

About Matific:

Matific is a leading global EdTech provider, delivering an adaptive online learning platform for primary school mathematics. With our product being utilised by millions of students, teachers and parents in 100+ countries we are helping educate the youth and bring equality to education. With over $50M USD invested and a global team of over 200+ employees, we are committed to achieving our goals. We’ve also picked up a number of awards including numerous CODiEs, Academics’ Choice and Edtech Digest to name a few.


The Role:

We are on the lookout for a proactive and detail-oriented Digital Marketing Specialist to join our team at Matific! This is a fantastic opportunity for a creative and analytical marketer to support and execute digital marketing initiatives across multiple channels. You’ll play a key role in campaign execution, with a focus on email marketing, paid media, and content-driven engagement. Working closely with cross-functional teams, you will assist in optimizing campaigns, analyzing performance, and identifying opportunities for growth. If you're excited to develop your skills in a fast-paced and innovative environment, we’d love to hear from you!


Responsibilities:

  • Develop, execute, and optimize multi-channel digital marketing campaigns to engage, nurture, and convert leads across various customer segments, with a strong focus on email marketing.
  • Build and test automated marketing workflows (drip campaigns, onboarding sequences, re-engagement campaigns) using Pardot and Customer.io to enhance customer journeys.
  • Monitor and analyze campaign performance across digital channels, running A/B tests and refining strategies based on key metrics such as open rates, CTR, conversions, and overall engagement.
  • Segment audiences effectively, ensuring personalized and targeted marketing strategies that drive engagement and improve conversion rates.
  • Manage paid digital marketing efforts, including Facebook Ads, Google Ads, and LinkedIn campaigns, to support lead generation, brand awareness, and customer acquisition.
  • Contribute to content marketing efforts by collaborating with writers and designers to develop blog posts, case studies, and social media content that align with campaign goals.
  • Lead and/or Support event marketing initiatives by executing promotional campaigns, coordinating digital outreach, and implementing follow-up strategies to maximize attendance and engagement.

Requirements

  • 1+ year(s) of experience in digital marketing, with a strong focus on email marketing, ideally in a SaaS or EdTech environment.
  • Hands-on experience with marketing automation platforms, including campaign setup, automation, and performance analysis. Pardot and Customer.IO experience is a plus.
  • Strong understanding of email best practices, deliverability, and audience segmentation strategies.
  • Experience running A/B tests and optimizing marketing campaigns based on data insights.
  • Ability to communicate and collaborate effectively with global teams in a fast-paced environment.
  • A self-starter mindset—excited to take ownership of marketing initiatives and drive measurable results.
  • Exposure to broader digital marketing channels such as paid media, content marketing, and SEO is a plus.

Benefits

  • A business with a strong purpose, to provide quality education to children everywhere
  • A fast and exciting scale-up environment
  • Edtech is a booming industry 
  • Work closely alongside seasoned, successful entrepreneurs
  • Opportunity to innovate and challenge the status quo
  • A results-focused organisation that will empower your growth

Similar Jobs

WebFX - SEO Specialist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
7 Months ago
WebFX - Customer Support Specialist (SaaS Experience)

WebFX

(Remote)
3 Months ago
WebFX - Jr. Content Marketer

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
7 Months ago
Sportskeeda - Content Writer - NBA & WNBA

Sportskeeda

India (On-Site)
3 Months ago
WebFX - Remote Copywriter: Technology & SaaS

WebFX

Philippines (Remote)
7 Months ago
SYBO - Video Artist Intern

SYBO

Copenhagen, Denmark (On-Site)
3 Months ago
Netflix - Title Marketing Manager, Mexico

Netflix

Mexico City, Mexico City, Mexico (On-Site)
4 Months ago
Salesforce - Technical Architect - Marketing Cloud

Salesforce

(Remote)
3 Months ago
Netflix - Manager, Marketing Partnerships - Korea

Netflix

Seoul, South Korea (On-Site)
3 Months ago
Metacore - Graphic Designer, New Games Marketing

Metacore

Helsinki, Uusimaa, Finland (Hybrid)
3 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Onward Search - Director, Digital Marketing

Onward Search

Dallas, Texas, United States (Hybrid)
2 Months ago
InMobiInMobi - Senior Associate -Content Marketing

InMobiInMobi

Bengaluru, Karnataka, India (On-Site)
4 Months ago
WebFX - Copywriter (Digital Marketing & B2B) (Philippines)

WebFX

Philippines (Remote)
7 Months ago
Singhania Buildcon Group | No 1 Real Estate Company - social media manager

Singhania Buildcon Group | No 1 Real Estate Company

Raipur, Chhattisgarh, India (On-Site)
6 Months ago
Eleven Labs - Mobile Growth Marketer

Eleven Labs

United Kingdom (Remote)
2 Months ago
WebFX - Digital Marketing Manager (Search) (Cape Town)

WebFX

Cape Town, Western Cape, South Africa (On-Site)
7 Months ago
Egnyte - Senior SEO Analyst

Egnyte

India (Remote)
2 Months ago
WebFX - Remote Copywriter: Health

WebFX

South Africa (Remote)
7 Months ago
Eleven Labs - Website Designer

Eleven Labs

United States (Remote)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Sydney, New South Wales, Australia

Trek - Store Manager

Trek

Victoria, Australia (On-Site)
4 Months ago
Canva - Senior Frontend Engineer - Page Load team

Canva

Sydney, New South Wales, Australia (Remote)
6 Months ago
Flying Bark Productions - Senior 3D Modeller

Flying Bark Productions

Sydney, New South Wales, Australia (Hybrid)
2 Months ago
Easygo - Senior Frontend Software Engineer - Design Systems

Easygo

Melbourne, Victoria, Australia (On-Site)
2 Months ago
Easygo - Software Engineer - Front-End Full Stack (Mid-Senior)

Easygo

Sydney, New South Wales, Australia (On-Site)
2 Months ago
Canva - Staff Software Engineer - Data Platform

Canva

Perth, Western Australia, Australia (Remote)
2 Months ago
Flying Bark Productions - Rigging & Animation Software Developer

Flying Bark Productions

Sydney, New South Wales, Australia (Hybrid)
2 Months ago
Aristocrat Gaming - Software Development Engineer I

Aristocrat Gaming

North Ryde, New South Wales, Australia (Hybrid)
1 Month ago
Aristocrat Gaming - Group Financial Accountant

Aristocrat Gaming

North Ryde, New South Wales, Australia (Hybrid)
3 Months ago
Canva - Senior Backend Software Engineer - Java - RPC (Remote across ANZ)

Canva

Sydney, New South Wales, Australia (Remote)
5 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Nintendo - (Associate) Artwork Coordinator (m/f/d)

Nintendo

Frankfurt, Hessen, Germany (On-Site)
10 Months ago
Assystems - PMO - Ingénieur Gestion de projet ferroviaire H/F

Assystems

Nantes, Pays De La Loire, France (Hybrid)
7 Months ago
DraftKings - CRM Specialist

DraftKings

London, England, United Kingdom (On-Site)
3 Months ago
CD PROJEKT RED - Paid Media Manager

CD PROJEKT RED

Warsaw, Masovian Voivodeship, Poland (On-Site)
2 Months ago
Nintendo - Manager, Communications Strategy - PDR

Nintendo

Redmond, Washington, United States (Hybrid)
10 Months ago
Dream Games - Creative Manager

Dream Games

London, England, United Kingdom (On-Site)
10 Months ago
Bragg - Director of Marketing, Europe

Bragg

Ljubljana, Ljubljana, Slovenia (Hybrid)
2 Months ago
Inkittt - Senior Marketing Manager

Inkittt

San Francisco, California, United States (Hybrid)
2 Months ago
Assystems - Chargé(e) d'affaires Electricité Nucléaire H/F

Assystems

Braud-et-Saint-Louis, Nouvelle-Aquitaine, France (On-Site)
7 Months ago
HoYoverse - Brand Marketing Specialist - Fresh Grad

HoYoverse

United States (On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Matific is a rapidly growing start-up company, making cool education products used in thousands of schools around the world. Matific is on a mission to empower teachers and give children all over the world access to state-of-the-art mathematics and science education. By combining great minds and creative souls, we make learning child's play.

Get notified when new jobs are added by Matific

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug