Director of Brand Licensing

Job Summary

The Director of Brand Licensing will be responsible for developing and executing a licensing strategy that expands the portfolio of licensed content’s reach and drives revenue growth. This leadership role requires a strategic thinker with deep expertise in licensing, brand management, and partnership negotiations. The ideal candidate will have a strong understanding of intellectual property rights and the ability to cultivate relationships with key industry partners to enhance brand presence across multiple lottery categories. This position will also serve as the main liaison between the licensed property brand management team, sales teams, legal and finance for all lottery license agreements, financial tracking & reporting and management of licensor royalty payments.

Responsibilities

• Develop and implement a comprehensive brand licensing strategy to maximize market penetration and revenue
• Negotiate license agreements and manage licensee relationships with third-party licensors
• Maintain brand integrity by ensuring licensees adhere to brand guidelines and quality standards
• Collaborate with internal teams including but not limited to marketing, sales, finance, product development, and legal to support global licensing initiatives
• Conduct market research and competitive analysis to identify new licensing opportunities
• Monitor and evaluate licensee performance, ensuring alignment with company objectives and maximizing profitability
• Manage contract negotiations to secure favorable terms and long-term partnerships
• Stay ahead of industry trends and regulatory requirements affecting brand licensing

Qualifications

Required Qualifications:

• Bachelor’s degree in Business, Marketing or related field (Master’s preferred).
• Minimum 10-years of experience in brand licensing, partnerships, or business development roles
• Proven track record in negotiating and managing high-value licensing agreements
• Strong understanding of brand management, intellectual property rights, and trademark protection
• Sound financial acumen needed for financial planning and analysis to ensure sustainable portfolio growth
• Excellent communication, negotiation, and relationship-building skills
• Ability to analyze market trends, financial reports, sales reports and licensing performance metrics
• Expertise in strategic planning and revenue generation through licensing partnerships
• Leadership experience with the ability to manage cross-functional teams and external partners

Preferred Skills:

• Experience working with global licensing programs and expanding brands internationally
• Negotiate and secure licensing agreements, ensuring terms, royalty rates, and contract compliance are favorable across all lottery channels and global territories.
• Familiarity with licensing contracts and key legal terminology and processes
• Work with legal teams to interpret agreements and ensure compliance with licensing terms
• Ability to create and manage budgets for licensing activities, track financial performance, royalty projections
• Strong financial modeling and forecasting skills, budgeting and P&L management, ROI evaluation for licensing deals and marketing programs/promotions
• Strong presentation skills to executive and senior leadership as well as external partners
• Skilled at developing strategy and plans for new and existing products
• Work with licensed property brand management team to identify new licensing opportunities, assess market trends, and cultivate relationships with potential brand partners
• Work collaboratively with the brand management & promotions team to deliver brand licensing opportunities
• Proven track record of prioritizing and managing multiple projects in a fast-paced, dynamic environment
• Ability to manage and influence across highly cross-functional teams
• Ability to multi-task in a fast-paced and changing environment with multiple deadlines and determined follow-up skills
• Ability to travel up to 30% 

Keys to Success

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership