Enrollment Counselor

2 Months ago • All levels • Education

Job Summary

Job Description

As an Enrollment Counselor at Coursera, you'll be responsible for driving student enrollment in online degree programs. This involves engaging potential learners through various channels (phone, email, chat), providing comprehensive information about programs, addressing concerns, and guiding them through the enrollment process. You will manage leads in a CRM, meet enrollment targets, and build relationships with prospective students. The role requires excellent communication, sales acumen, and a deep understanding of the EdTech industry. You'll contribute directly to the growth of Coursera's degree programs and the future of higher education. This is a full-time, remote position requiring flexibility to work across multiple time zones.
Must have:
  • Excellent communication skills
  • Strong sales acumen
  • CRM proficiency
  • EdTech industry understanding
  • Lead engagement and qualification
  • Meeting enrollment targets
Good to have:
  • Educational sales experience
  • Familiarity with Coursera
  • Salesforce experience
Perks:
  • Remote work
  • Flexibility
  • Virtual onboarding

Job Details

Launched in 2012 by two Stanford professors, Andrew Ng and Daphne Koller, Coursera is now one of the largest online learning platforms in the world, with 168 million registered learners. Our mission is to provide universal access to world-class learning. We partner with over 350 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations and Professional Certificates degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as GenAI, data science, technology, and business. Coursera is a Delaware public benefit corporation and a B Corp.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

At Coursera, we are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. 

Coursera has a commitment to enabling flexibility and workspace choices for employees. Our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates. As an employee, we enable you to select your main way of working, whether it's from home, one of our offices or hubs, or a co-working space near you.

Job Overview:

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives.

As an Enrollment Counselor, you will be part of the Enrollment Team, enabling us to achieve successful recruitment cycles and achieve cohort goals for university degrees that are hosted on the Coursera platform. This position is primarily responsible for communicating with English-speaking prospective degree students in local and international markets via phone, email, chat and other tools to move them through the enrollment process on to enrollment.

You will be the main point of contact for assigned prospective students who demonstrate interest in any of our hosted online degree programs. We are looking for someone who can maintain a high level of professionalism, implement our call road map and outreach strategy, and be excited about helping students reach their professional and academic goals.

You will have a direct impact on the growth and success of degree programs hosted on the Coursera platform and will help shape the future of higher education. The right candidate will feel comfortable working in a lean, performance-driven environment while maintaining a strong sense of team and collaboration. This is a full-time, remote role. Position requires flexibility to work across multiple time zones and will primarily work with English-speaking prospective students.

Responsibilities:

  • Lead Engagement and Qualification: Identify and engage potential learners through various channels. Assess their needs and interests to determine suitability for Coursera's programs
  • Counseling and Information Delivery: Provide comprehensive information about course curricula, faculty, career outcomes, pricing, and payment options to prospective students via phone calls, emails, and online chats
  • Sales Conversion: Address concerns, highlight program benefits, and guide potential learners to enroll in Coursera's programs, aiming to meet or exceed enrollment targets
  • CRM Management: Maintain accurate records of interactions with leads, track their progress through the sales funnel, and update details in the CRM system
  • Target Achievement: Meet weekly, monthly, and quarterly enrollment targets related to revenue and student acquisition
  • Relationship Building: Establish rapport with prospective students, build trust, and provide personalized guidance throughout the enrollment process

Basic Qualifications:

  • Bachelor's degree in Education, Business, Marketing, or a related field
  • Excellent communication and interpersonal skills, with fluency in English
  • Strong sales acumen with a proven ability to close deals
  • Understanding of the EdTech industry and online learning landscape
  • Proficiency in CRM tools and data management
  • Ability to actively listen and empathize with potential learners

Preferred Qualifications:

  • Prior experience in educational sales, admissions counseling, or a related field
  • Familiarity with Coursera's course offerings and platform features
  • Demonstrated ability to work in a target-driven environment
  • Strong organizational skills and attention to detail
  • Salesforce experience preferred

If this opportunity interests you, you might like these courses on Coursera:

Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
 
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at accommodations@coursera.org.
 
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.
 
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About The Company

Coursera Inc. is an American global massive open online course provider. It was founded in 2012 by Stanford University computer science professors Andrew Ng and Daphne Koller. Coursera works with universities and other organizations to offer online courses, certifications, and degrees in a variety of subjects.

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