Experiential Marketing Manager

2 Months ago • 6-8 Years • Events • $136,000 PA - $154,000 PA

Job Summary

Job Description

The Experiential Marketing Manager at Canva will play a key role in shaping how the brand is experienced globally. Responsibilities include producing live experiences (pop-ups, launches, sponsorships, etc.), planning and executing marketing initiatives aligned with business goals, managing budgets and timelines, building vendor relationships, and overseeing internal workflows. This role requires a creative individual with strong event production experience, excellent stakeholder management skills, and the ability to translate brand needs into engaging activations. Frequent travel is expected. The ideal candidate will possess strong interpersonal skills and an ability to navigate diverse projects, from large-scale events to smaller activations, while maintaining exceptional quality.
Must have:
  • Diverse experience in event production and experiential marketing
  • Expert in audience engagement and brand experience building
  • Strong stakeholder management & collaboration skills
  • Creative vision & strategic thinking
  • Budget management and vendor negotiation
  • Ability to manage multiple projects simultaneously
Perks:
  • Equity packages
  • Health benefits
  • 401(k) retirement plan
  • Inclusive parental leave
  • Vibe & Thrive allowance
  • Flexible leave options

Job Details

Job Description

Join the team redefining how the world experiences design.

Hello, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to the US, where we now have two hubs in San Francisco and Texas, home to our US operations. We offer flexibility in how and where you work. We trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

  • Producing live experiences (pop-ups, product launches, sponsor integrations, trade shows, etc.) across the cultural calendar and beyond
  • Supporting the planning, production, and execution of experiential marketing initiatives, with specific attention to the objectives and business goals of each
  • Building and managing production budgets and oversight of event timelines, vendor relationships and internal workflows
  • Navigating projects at various budget points with a willingness to negotiate with vendors whilst being ‘creative’ with our approach to events to deliver to an exceptionally high standard, at any budget
  • Having a creative point of view on projects/productions assigned, while pushing boundaries for innovations, fresh concepts, and elevating current output
  • Managing large teams of internal and external stakeholders and building great relationships to ensure the work is amplified across relevant channels in support of the work

You're probably a match if

  • You have diverse experience in bringing brands to life with deep experience in events, experiential or production and have creatively developed and produced events on a large and small scale
  • You are an expert at experience building, knowing what makes audiences tick and how Canva can cut through the clutter
  • You care about bringing things to life with a visual point of view and have a deep understanding of translating brand needs into experiential activations
  • You effectively engage stakeholders in the development of events and lead the process with the ability to drive the story and creative vision
  • You have the ability to mix creativity with strategic thinking and demonstrate strong interpersonal and prioritization skills
  • You are an energy giver with a positive outlook and the ability to influence your team leads, peers, and senior leaders
  • You are a team player, enjoy being collaborative and are open to lend a helping hand to colleagues as needed
  • You enjoy a fast paced environment and are excited about working with a global team, frequent travel is expected of whomever will fill the role...but we make it fun!

About the team

As an Experiential Marketing Manager, you will sit within the B2C team and will play a critical role in helping to build and develop how Canva comes to life across the cultural calendar. In close partnership with the cross-functional team at Canva, you will support and help execute an overall global experiential strategy, creative, production and execution of proprietary event tentpoles, sponsor integrations, pop-ups and virtual events in support of Canva’s mission to become the world’s most loved brand.

Reporting to the one of our Global Experiential Leads for Brand & EDU, you will be integral in helping experiential to scale across the globe and support a number of business objectives across the organization. You will oversee the day-to-day project management of multiple experiential programs and help to manage the cross-functional teams that will contribute to the program’s success!

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Health benefits plans to support you and your wellbeing
  • 401(k) retirement plan with company contribution
  • Inclusive parental leave policy that supports all parents & carers
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $136,000 - $154,000. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

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