Growth Marketing Manager, NBA & NFL Web3 Products
Job Summary
Job Description
Dapper Labs seeks a Growth Marketing Manager to drive user acquisition, retention, and engagement for their NBA and NFL Web3 products. This role demands a data-driven approach, focusing on experimentation, rapid iteration, and the execution of growth campaigns across multiple digital channels (SEO, paid ads, social media, email, and Web3-native platforms). Responsibilities include developing and implementing growth hacks using blockchain technology, gamification, and viral mechanics; managing performance metrics; collaborating with community teams; creating engaging content; and planning online events. The ideal candidate is deeply familiar with Web3 technologies, excels in fast-paced environments, and possesses a strong foundation in digital marketing.
Must have:
- Growth hacking expertise
- Data-driven decision making
- Digital marketing skills
- Web3 and blockchain knowledge
- Experimentation and optimization
- Collaboration with cross-functional teams
5 skills required
Job Details
Join us at Dapper Labs, where we focus on the intersection of blockchain and gaming. Our flagship projects, including CryptoKitties, Disney Pinnacle, NBA Top Shot, and NFL All Day, are blockchain-based digital collectibles platforms that leverage sophisticated technology. You will play a pivotal role in a dynamic, fast-paced environment, continually deploying to an enthusiastic and global audience, helping to pioneer new territories in blockchain and entertainment.
We’re building next-gen digital experiences, and we need a growth-obsessed, creative problem solver to help us scale fast. At Dapper Labs, we’re redefining fandom through Web3-powered products like Disney Pinnacle, CryptoKitties, NBA Top Shot, and NFL All Day—and we’re looking for a Growth Marketing Manager who can drive user acquisition, retention, and engagement at scale for our Sports Products.
This isn’t your typical marketing role—this is about experimentation, rapid iteration, and making data-backed decisions that move the needle. You’ll be at the center of it all, launching innovative growth loops, running digital campaigns, and leveraging Web3-native tools like incentives, gamification, airdrops, staking, and referral programs.
If you’re the type of person who sees metrics as a game to be won, loves testing new ideas, and thrives in a fast-paced, high-growth startup environment, we should talk.
What You’ll Own & Crush
- Growth Hacking for Web3 – Develop and execute growth experiments that use blockchain tech, gamification, and viral mechanics to bring in users and keep them engaged.
- Data-Driven Marketing – Own performance metrics (active users, conversion rates, retention) and use on- and off-chain analytics to optimize strategies.
- Digital Marketing Execution – Manage and scale campaigns across SEO, paid ads, social, email, content, and Web3-native platforms (Google, Meta, X, Braze, Hypelab, Addressable, etc.).
- Community-Led Growth – Partner with community teams to fuel word-of-mouth marketing, amplify user-generated content, and drive brand advocacy.
- Content That Converts – Work with content creators to craft high-impact social posts, blogs, newsletters, and videos that fuel user acquisition and retention.
- Launch & Activate Online Events – Plan and execute campaigns that get people excited and engaged, from product drops to interactive experiences.
- Stay Ahead of the Curve – Keep an eye on market trends, competitors, and customer behavior to constantly refine and improve our approach.
- Collaborate Across Teams – Work alongside product, community, and creative to align growth efforts with company goals.
You’ll Fit Right In If You…
- Live & breathe growth marketing – You know how to scale fast using data, automation, and creative marketing strategies.
- Love running experiments – A/B tests, growth loops, referral hacks—you’re always testing, learning, and optimizing.
- Are metrics-obsessed – You track CAC, LTV, retention, churn, and conversion rates like a pro.
- Have a strong digital marketing foundation – You understand SEO, paid ads, email marketing, social, and analytics tools.
- Get Web3 & blockchain – You’ve bought NFTs, tokens, or crypto and understand the ecosystem.
- Thrive in fast-paced environments – You love early-stage startups, rapid iterations, and wearing multiple hats.
- Have a growth mindset – You’re scrappy, resourceful, and always looking for new ways to drive results.
Dapper Labs is the world's leading consumer crypto company. We are the creators of industry-leading experiences including CryptoKitties, NBA Top Shot, NFL All Day, Disney Pinnacle as well as Dapper Wallet – the simplest way to manage your assets and use the blockchain. We are also the original developers behind Flow, a new decentralized blockchain designed from the ground up for scalability and ease of use. Our mission at Dapper Labs is to make the world a more accessible and enjoyable place through consumer adoption of decentralized technologies. We have raised over $600M from leading and notable investors including Andreessen Horowitz, Coatue, Union Square Ventures, Venrock, Google Ventures (GV), Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others.
Visit our website to learn even more about Dapper Labs, including information about benefits and perks.
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About The Company
Our specialty is testing the potential of emerging technology to build high-growth businesses. Today that means we're working on AI, AR, and blockchain, either independently or in partnership with Fortune 500 leaders and domain-expert investors.
Axiom Zen was named first among Canada's Most Innovative Companies by Canadian Business. Our work has been featured in TIME Magazine, The New York Times, and Fast Company.
Products developed by Axiom Zen have touched 200+ million consumers and are used by the world’s leading organizations. Recent successes include NBA Top Shot, and CryptoKitties, products created by our startup Dapper Labs. Axiom Zen is also the team behind ZenHub, the world’s leading collaboration solution for technical teams; and the creator of Toby, tab management with personality recognized as Top Chrome Extension of the year by both Google and Product Hunt.
We are founded on Axioms—philosophies that drive our company culture and partnerships.
Work with the best
Do the best work
Make a difference
Be sustainable
We’re hiring. Let’s build the future together: https://www.axiomzen.co/careers
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