Insight & Intelligence Director, Oral

Key Accountabilities/Responsibilities 主要工作职责：
•    Full end to end business partner with Oral GM, Marketing, Trade Marketing and Sales. 
•    Strategically develop deep market, consumer, macro-economics and category analysis to identify business growth opportunities and consumer trends. 
•    Track business performance of own brands and competition in various channels and build clear picture of growth driver / issue for team to take action.
•    Drive innovation excellence through deep consumer understanding and develop innovation test (both pre and post) frameworks and protocols in omnichannels to facilitate alignment in cross functions and global team. 
•    Drive brand excellence through brand equity tracking, media and communication analytics and creative excellence, leading discussions across SMD and BU relevant teams to improve brand power. 
•    Lead advanced analytics projects including forecast, MMM, AI insights, etc. and drive comprehensive analytics into actions and stories.
•    Lead commercial excellence, e.g. city expansion plans, price and promotion strategy, competitor analysis etc. whenever is relevant to overall BU strategies.  
•    Develop trust partnership with global team and local cross function team, drive Oral CBIA as more impactful business partner within Oral BU. 
•    Grow and develop people in Oral CBIA team. 
Qualifications/Requirements: (Education / Experience / Competencies)
申请资格 / 职位要求：(教育背景 / 工作经验 / 知识与技能):
•    10-15 years’ experience in consumer insight/analysis in both agency and client side, preferably FMCG industry and have global network. 
•    Proven record in CMI category lead position, partnering GM or Marketing Director. 
•    Enriched experience in market data intelligence, specifically EMI, Nielsen (RMS/City sensor/AAC), Kantar World Panel, Online tracking tools (Venn/Smart path/Nint), EC data tool (策略中心，云图, etc.), Kantar BPS, MMM, shopper journey, etc. and lead annual planning/review multiple data source consolidation. 
•    Track record on drive innovation, brand and operational excellence.  
•    Experience in proactively drive strategic initiatives to drive business growth. 
•    Hands-on experience in statistic analytics, e.g. time series forecast, correlation, regression analysis and basic knowledge in data infrastructure, PBI, etc. 
•    Strong oral and written communication Skills and ability to influence peers/upwards
•    Open minded, flexible in changes and quick learner of new capabilities. 
 

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