Manager, EA SPORTS FC Franchise Activation

1 Month ago • 4 Years + • $73,200 PA - $101,700 PA

Job Summary

Job Description

The Manager, FC Franchise Activation is responsible for developing, executing, and measuring locally nuanced integrated omni-channel marketing activations for EA SPORTS FC in North America. The role focuses on delivering highly culturalized activations that align with campaign and business objectives. Key responsibilities include developing and executing marketing campaigns, conducting market research, developing strategies, managing agency partners, and overseeing campaign performance analysis. The role involves collaboration with various cross-functional teams and requires a deep understanding of North American soccer culture and marketing principles.
Must have:
  • Experience in strategic marketing function at a brand or agency.
  • Experience developing creative marketing activations/campaigns.
  • Understanding of North American popular culture and consumer behavior.
  • Ability to manage and collaborate with multiple teams/stakeholders.
  • Ability to apply compelling data/insights.
Good to have:
  • Experience in sports marketing.

Job Details

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Manager, FC Franchise Activation Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres. We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together accomplished people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers. Join us in driving the next revolution in games. EA SPORTS Publishing Organisation We are EA SPORTS’ Publishing Organisation. Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere. The Challenge Ahead: The Manager, FC Franchise Activation (North America) is responsible for the development, execution, and measurement of locally nuanced integrated omni-channel marketing activations for EA SPORTS FC in North America, with a focus on delivering highly culturalized activations that deliver against campaign and business objectives. Reporting to the Senior Manager, FC Franchise Activation (North America) the main responsibilities for our next Manager will be: * Develop and execute the EA SPORTS FC marketing campaign in North America. * Research/insight discovery, market strategy development, activation ideation and development, and budget allocation of all North America marketing activations. * Manage our external agency partners, contractors, and freelancers. Responsibilities include day-to-day communications, briefing, and activity tracking. What you will work on: You will create and execute highly localized approaches for our global campaign moments that resonate with EA SPORTS FC players in the North America market, with an emphasis on the US. This means all the way - from the first creative spark, to sketching out the idea, planning the campaign, leading the development of photo and video shoots, asset creation and overseeing the go-live, and of course analysing performance to optimise the impact by providing recommendations afterwards. Who you will work with: You will be part of the North America Activation team, but you will also closely partner with our cross-functional teams in Europe and Latin America, including teams such as Community, Media, Creative, Strategy, Product Management and Athlete Marketing. What you bring: * Passion for and expertise of North American soccer culture and EA SPORTS FC. * 4+ years experience working in a strategic marketing function at a brand or agency. Sports experience is a plus. * 2+ years experience developing creative marketing activations/campaigns for the world’s leading brands. * Understanding of North American popular culture, consumer behavior, consumption trends, and engagement opportunities. * Ability to manage, influence, and collaborate with multiple teams/stakeholders across varying disciplines and time zones to achieve our objectives. * Ability to uncover and apply compelling data/insights. * Exceptional verbal, written, and deck-building capabilities. * Applicants should be hard-working, curious, positive, passionate, adaptable, ambitious, respectful, confident, prepared, and collaborative. Take your career to the next level – apply today! COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). PAY RANGES * British Columbia (depending on location e.g. Vancouver vs. Victoria) * $73,200 - $101,700 CAD In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.


About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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