Marketing Manager

Scientific Games:

Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward.

Position Summary

Position Summary:
The Marketing Manager will be onsite to support the Lottery to develop, establish, and maintain strategic plans that will increase revenue for our company and the Lottery through increased sales. This position reports to the General Manager and site team to support all marketing functions needed. Collaborate with Corporate Strategic Marketing team to come up with new revenue generating solutions to present to the Lottery’s management for draw and instant games. Constant analysis of sales and marketing support to assist the Lottery to evaluate, communicate, and implement market conditions, customer research, and industry data to suggest changes to the marketing plan to enhance sales and revenue.

Job Functions:
Develops and executes marketing and communication plans and programs that are complimentary to the Lottery’s marketing strategies, including new game launches and game promotions for both long and short term goals.
Recommend solutions for declining game performance through promotions, enhancements, replacement or retirement of the game.
Monitor and analyze game sales trends and activities and provide recommendations on data.
Coordinate marketing research and focus group efforts between the Lottery and SGI Corporate Insights team.
Create and maintain a marketing budget that seeks effective sales and revenue objectives.
Provide support to the Systems team for testing and operational support.
Assist Corporate Strategic Marketing team with special projects up to, but not limited to, RFP responses, sales analyses, promotional data, Lottery conversions/implementations.
Develop/purchase all retailer’s signage and promotional materials for the lottery
Work with other departments including SGEP in support of site sales and support goals.
Travel as needed.
Other duties as assigned
Coordinate and report all marketing strategies to Director of Marketing as a dotted line management source.
Position Requirements/Qualifications:
Bachelors of Science degree in Marketing/advertising or equivalent of 5 year experience within the field. Experience with advertising agencies, promotion vendor and printing suppliers
Skills/Abilities:
Detail oriented
Ability to communication both written and orally with all levels of management (Bilingual)
Ability to maintain a positive team environment
Strong knowledge of Microsoft Office products.
Ability to multitask

Qualifications

Education

Bachelors degree in related field.

Years of Related Experience

Years of experience 5 to 8 years

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, use hands, operate a computer, and have specific vision abilities to include close and distance vision, and ability to adjust focus working with computer and business equipment.

Work Conditions

Scientific Games Corporation and its affiliates (collectively, “SG”) are engaged in highly regulated gaming and lottery businesses.   As a result, certain SG employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation or contracts.   In order to ensure SG complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, SG requires all of its employees to meet those requirements that are necessary to fulfill their individual roles.  As a prerequisite to employment with SG (to the extent permitted by law), you shall be asked to consent to SG conducting a due diligence/background investigation on you.

This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above. 
 

SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.