Marketing Manager

Key Responsibilities:

• Develop and Execute Marketing Strategies: Create and implement comprehensive marketing strategies to promote SaaS products and services across multiple channels (online, offline, digital, social media, email marketing, etc.).
• Product Marketing: Craft compelling product messaging and positioning that resonates with our target audience. Create case studies, white papers, and product literature.
• Market Research & Analysis: Conduct market research to identify new opportunities, target audience, and competitive landscape. Analyze customer insights, consumer trends, and marketing best practices.
• Brand Management: Strengthen the company’s brand presence through consistent messaging, design, and creative assets across all platforms.
• Campaign Management: Plan and execute targeted campaigns (email, PPC, social media) to achieve marketing objectives.
• Lead Generation: Develop campaigns focused on customer acquisition, lead generation, and conversion using paid media, SEO, content marketing, and other inbound marketing techniques.
• Content Strategy: Oversee the creation of high-quality content (blogs, case studies, videos) that aligns with customer personas and business goals.
• Collaboration: Work closely with the Sales and Product teams to ensure marketing activities align with business priorities and product updates.
• KPI Tracking & Reporting: Monitor marketing metrics such as website traffic, conversion rates, and ROI. Provide regular performance reports with insights and recommendations.
• Budget Management: Allocate and manage the marketing budget efficiently, ensuring maximum ROI on marketing spend.

Key Responsibilities:

• Develop go-to-market strategies for new product launches.
• Identify key marketing channels and create targeted campaigns.
• Manage and optimize the company's digital presence (website, social media, SEO).
• Measure and analyze the effectiveness of campaigns and marketing strategies.
• Drive customer engagement, retention, and loyalty initiatives.

Required Skills & Qualifications:

• Experience: 2-3 years in SaaS or technology-based environments.
• Education: Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• Marketing Tools: Proficiency in marketing tools like Google Analytics, HubSpot, and CRM systems.
• Digital Marketing: Expertise in SEO/SEM, content marketing, social media marketing, email campaigns, and PPC strategies.
• Analytical Skills: Ability to interpret data and metrics and translate insights into actionable plans.
• Communication Skills: Strong written and verbal communication skills for content creation and campaign coordination.
• Project Management: Ability to manage multiple projects simultaneously with attention to detail.
• Creative Thinking: A passion for creative and innovative marketing strategies that drive growth.
• Collaboration: Strong team player with experience collaborating across departments such as Product, Sales, and Design.