Paid Search / Digital Marketing Coordinator

2 Days ago • All levels

About the job

Summary_{By Outscal}

About the job:

The Paid Search Coordinator will work as part of a team to execute Paid Search, Display, and Social Search efforts to our client e-commerce properties. This role will be responsible for assisting the Paid Marketing team with the following tasks: Create Campaigns, AdGroups, Keywords, Negative Keywords and Ads for paid marketing platforms including Google, Microsoft/Bing and META. Complete account health checks. Review large data sets to identify opportunities for keyword expansion, negative keywords, and overall account optimization. Pull data from platforms like Facebook, Google & Amazon for weekly reporting. Review & take action on disapproved products in Google, Microsoft/Bing, and META. Leverage 3rd party tools such as ChatGPT to improve work efficiency.

Must have:

Understanding of Paid Marketing Performance Metrics
Knowledge of Google Ads, Microsoft Ads, Google Analytics
Strong problem-solving & creative thinking skills
Proficient in Microsoft Excel

Description

The Paid Search Coordinator will work as part of a team to execute Paid Search, Display, and Social Search efforts to our client e-commerce properties.

This role will be responsible for assisting the Paid Marketing team with the following tasks:

Create Campaigns, AdGroups, Keywords, Negative Keywords and Ads for paid marketing platforms including Google, Microsoft/Bing and META
Complete account health checks
Review large data sets to identify opportunities for keyword expansion, negative keywords, and overall account optimization
Pull data from platforms like Facebook, Google & Amazon for weekly reporting
Review & take action on disapproved products in Google, Microsoft/Bing, and META
Leverage 3 rd party tools such as ChatGPT to improve work efficiency

Requirements

Demonstrate an understanding of Paid Marketing Performance Metrics (Clicks, Cost per Click,
click through rate, etc.) and the optimization measures needed to impact them
Have knowledge of GoogleAds, Microsoft Ads, Google Analytics, Merchant Center Next &
SearchAds360
Possess strong problem-solving & creative thinking skills
Be proficient in Microsoft Excel
Must be able to work US business hours