Product Marketing Casino

4 Months ago • 3-5 Years • Marketing

Job Summary

Job Description

Product Marketing specialist for Casino division, focusing on growth and awareness of CasinoEngine. Requires 3-5 years of experience in iGaming, SaaS, or similar roles, with proven success in creating compelling value propositions and narratives. Strong understanding of ATL, BTL, and TTL marketing channels is essential.
Must have:
  • Marketing Campaign
  • Value Proposition
  • iGaming Experience
  • SaaS Experience
Good to have:
  • iGaming Industry
  • Product Marketing
  • Multi-Channel
  • Competitive Research
Perks:
  • Private Medical
  • Lunch Allowance

Job Details

Job Summary:

The Product Marketing role contributes to the development and execution of marketing strategies to grow sales and awareness of casino products, including CasinoEngine, the iGaming Integration Platform, the company’s flagship and top product choice for some of the biggest iGaming operators in the industry.

The Product Marketing specialist works closely with the Product, Commercial, and Management teams of the Casino division. The role reports to the Head of Casino Marketing.

If you’re looking for a role where you’ll learn daily, contribute directly to our growth, and constantly discover new ways to expand your skills from the good to the exceptional, come on board. We can’t wait to get you on our team.

Team: B2B Marketing

Company Intro:

EveryMatrix is a leading B2B SaaS provider delivering iGaming software, content and services. We provide casino, sports betting, platform and payments, and affiliate management to 220 customers worldwide. The company is profitable, has over EUR 100m in annual net revenues, and has around 850 employees in offices across eleven countries in Europe, Asia and the US. EveryMatrix was founded in 2008 and remains a founder-owned private company.

Responsibilities:

  • Help create the yearly marketing plan for the Casino division.
  • Participate in the development of market communication campaigns for new feature launches.
  • Contribute to defining and writing narratives, messaging, positioning, core value propositions, and differentiation.
  • Maintain and write sales presentations, website content, product newsletters, social media organic and paid ads.
  • Work to develop product marketing materials to drive awareness (product videos, client case studies, white papers, how-to guides, market reports, etc.).
  • Perform competitive research to assist product marketing strategies.
  • Consolidate product and market insights into actionable items, reports, and presentations.
  • Assist and coordinate the casino division activities with the event marketing team at industry events.
  • Assist and coordinate client and partner hospitality events for the casino division in collaboration with the casino sales team.

Requirements:

  • Strong understanding and experience with ATL, BTL, and TTL marketing channels.
  • Proven track record in managing multi-channel marketing campaigns over several months.
  • Ability to extract compelling short messages from product presentations.
  • Ability to report marketing actions in short and powerful insights.
  • Passionate marketer with 3-5 years of experience in a similar role (iGaming, SaaS, Software, FinTech).
  • Demonstrated success in creating compelling value propositions and narratives.
  • Effective collaborator across multiple global teams.
  • Excellent command of English and strong written communication skills.
  • Proficient with the Microsoft Office suite.
  • Willingness to travel.

Nice to have:

Understanding of the iGaming industry and ability to transfer relevant skills.

Work-Life Balance:

  • 40% work from home over any 3-month period (can work one month per quarter abroad) after the first 3 months of employment;
  • Progressive tenure-based leave policy: Accumulate 32 days of leave by the fifth year of employment;
  • To support women candidates, we offer 21 weeks of maternity leave and 100% work from home until the child’s first birthday for mothers;
  • Men receive 4 weeks of paternity leave and can work from home until the child is 13 weeks old;
  • 10 sick leave days per year with no doctor’s certificate requirement (excluding legal medical leave).

Benefits and Office Perks:

  • Monthly lunch allowance in value of 130 EUR net/month;
  • Private Medical Insurance;
  • Our own gym;
  • Access to online learning platforms; Udemy and O’Reilly, alongside budget for external training;
  • Office perks (e.g., free massages at work, free fruits);
  • Frequent office events and team-building activities in different locations;
  • A great office space—come and see it for yourself.

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