Senior Business Associate

2 Days ago • 2 Years +

About the job

Summary_{By Outscal}

Position Overview:

The Business Associate (Retention & Loyalty) role at Head Digital Works is a dynamic opportunity for a talented individual to drive customer retention and loyalty initiatives in the online real money gaming space in India. As part of the team, the Associate will be responsible for developing and executing strategies to enhance customer engagement, increase customer lifetime value, and drive business growth.

About A23 Brand:

A23 is a leading player in the Indian online real money gaming industry, offering a diverse range of exciting gaming experiences to its users. With a focus on innovation, quality, and customer satisfaction, A23 has established itself as a trusted and respected brand in the market. The brand is known for its commitment to providing a secure and enjoyable gaming environment, as well as for its continuous efforts to enhance user engagement and loyalty through innovative strategies and offerings.

Responsibilities:

1. Develop and execute retention and loyalty strategies to enhance customer engagement and increase customer lifetime value.

2. Analyze customer data and behavior to identify opportunities for improving retention and loyalty initiatives.

3. Collaborate with cross-functional teams including Marketing, Product, Analytics and Customer Support to implement retention campaigns and initiatives.

4. Monitor and evaluate the performance of retention and loyalty programs, and provide recommendations for optimization.

5. Conduct market research and competitive analysis to identify trends and best practices in retention and loyalty strategies.

6. Work closely with the analytics team to track key metrics and KPIs related to retention and loyalty, and provide regular reports to stakeholders.

7. Develop and maintain strong relationships with key stakeholders and external partners to support retention and loyalty initiatives.

8. Stay up-to-date with industry developments and emerging trends in the online gaming space, particularly in India.

Qualifications:

1. MBA from Tier 1 institutes with a focus on Marketing, Business Administration, or related fields.

2. 2+ years of experience in marketing, CRM, or strategy roles, preferably within the online gaming or e-commerce industry.

3. Strong project management skills with the ability to prioritize tasks and manage multiple projects simultaneously.

4. Analytical mindset with proficiency in data analysis tools and languages (e.g., SQL, Python, R, Excel).

5. Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.

6. Proactive and self-motivated with a strong drive for results and continuous improvement.

7. Knowledge of CRM tools and platforms is a plus.

8. Passion for gaming and understanding of the Indian gaming market is highly desirable.

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About The Company

Head Digital Works

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We are one of India's oldest online skill-gaming companies that develop and operate zeal-driven applications for online gaming enthusiasts. With more than 60 million+ users and multiple brand verticals like A23 Rummy, A23 Poker A23 Games and Cricket.com, Head Digital Works has come a long way in the past 17 years. What started from a small garage in 2006 with nothing but a dream - "To become India's leading online gaming portal" has now turned into one of the most profitable start-ups in India that have gone through cycles of angel, venture capital and private equity investments.

We're a diverse group of thinkers and doers who are reimagining what's possible to make it easier for all of us to do what we love in new ways.