Senior Creative Director

What are we looking for
Sr. Creative Director
Reporting to: Co-Founder & CCO
Location: Mumbai

About the role

At Kulfi Collective, we are on a mission to make the world (wide web) a brighter place, one incredible story at a time. We are seeking a Senior Creative Director to join our team of badass creatives and help us produce content that is kickass. We’re looking for someone who thinks beyond traditional storytelling and understands how to create 360° brand campaigns that make an impact. If you thrive on building clutter-breaking ideas , lead with insight-driven strategy, and know how to rally a team to bring big ideas to life, we want you on board.

A day in the life of a Sr. Creative Director

• Partner with Account Management & Strategy teams to uncover deep audience insights and translate them into compelling creative ideas.
• Lead creative campaigns from insight to execution, An Imagineer of all kinds of campaign led cultural first ideas that can go viral and reach the right audience
• Creating not just what the client asked for but what their campaign needs. Producing campaigns based on deep strategy and insights, Which are in line with the project’s objectives and requirements
• Craft and execute multi-platform, integrated campaigns that resonate across digital, social, experiential, and emerging media.
• Own the creative process end-to-end, from pitching fresh ideas to delivering high-quality outputs that push the brand forward.
• Act as the key creative liaison for clients, ensuring alignment between vision, strategy, and execution.
• Mentor, inspire, and scale the creative team, ensuring world-class talent and ideas fuel our work at Kulfi Collective
• Partnering with fellow creatives. Variabilizing and building the creative team at Supari
• Stay plugged into industry trends, cultural shifts, and audience behaviors to craft work that is not just relevant but trailblazing.

Qualities and skill sets we would like for you to showcase

• 8-11 years of agency experience driving creative campaigns and content-led storytelling.
• A knack for turning insights into strategic ideas that drive brand love and audience engagement.
• A portfolio that showcases high-impact, multi-platform campaigns that have moved the needle.
• The ability to lead teams, inspire creatives, and influence stakeholders, you know how to sell an idea and make it happen.
• A deep understanding of content formats, digital-first storytelling, and emerging creative technologies.
• Experience working across brand strategy, content development, production, and execution.
• A creator’s mindset, whether it’s directing a campaign, scriptwriting, or experimenting with new media.
• A passion for building relationships, collaborating, and making work that stands out in culture.
• You have excellent communication skills, inspiring our team with your can-do attitude.
• You're proficient in design tools such as Adobe Creative Suite and Figma, and you're not afraid to use them.
• Showcasing your ‘Can-do-everything’ attitude, pushing the envelope and inviting the future of content creation by dabbling in AI Writer and AI Design Tools like Chatgpt, Runaway and more. Approaching everything as a problem solver.
• You're always on the lookout for the latest trends and technologies in the industry because you're just that curious.
• You’re a digital genius with an innate taste for the latest and greatest social platforms, digital technology, an instinct for snappy writing and a natural feel for what the audience wants