Senior User Acquisition Manager

3 Weeks ago • 4-8 Years • Marketing

Job Summary

Job Description

CrazyLabs seeks a Senior User Acquisition Manager to lead and own the growth of newly released games, maximizing profitability. Responsibilities include hands-on management and optimization of paid marketing campaigns (Facebook, Google Ads), collaborating with creative, product, and analytics teams, monitoring performance metrics and budgets, and communicating progress to stakeholders. The ideal candidate possesses strong analytical skills, expertise in large-scale campaign management, proficiency in Excel, and excellent communication skills. The role requires a proactive, results-oriented approach and the ability to adapt to a dynamic environment.
Must have:
  • 4+ years UA experience in gaming
  • Strong analytical skills
  • Large-scale campaign management expertise (Facebook/Google Ads)
  • Proficiency in Excel
  • Excellent communication
Perks:
  • Supportive team
  • Impactful work
  • Personal growth
  • Remote work
  • Competitive compensation

Job Details

Description

CrazyLabs is a top 5 mobile games publisher with over 7 Billion downloads to date, a worldwide leader in hyper-casual games development, distribution, and innovation.

We're looking for a Mobile User Acquisition Manager to hands-on manage user acquisition campaigns and to work closely with the creative, analytics, and product teams.


What you will be working on:

  • Lead and own newly released games from their early stage toward worldwide success, driving their growth while maximizing profitability
  • Collaborate with the different teams; creative team to co-direct and optimize creative strategy, product team to communicate current status, challenges, and potential.
  • Monitor the game’s performance metrics, and budgets throughout its different stages
  • Hands-on management and optimization of paid marketing efforts in order to outperform the monthly goals
  • Communicate plans, status, and challenges to meeting objectives to other teams and management
  • Improve and share your knowledge with the marketing team and help others grow their skills.
  • Build relationships and manage strategic marketing conversations with marketing platform partners
  • Be a focal point for the game progress with related departments (product, creative, monetization, analysts, etc.) to ensure full sync

Requirements

What we’re looking for:

  • +4 years as a UA manager in a gaming company - A Must
  • Strong analytical skills, showcasing a proven ability to conduct in-depth analyses of trends at various levels of granularity
  • Ability to draw conclusions and provide actionable recommendations based on the analyses
  • Expertise and a proven track record in managing campaigns on a large scale, particularly on Facebook or Google Ads
  • Proficiency in Excel to collect data, present charts, and illustrate trends and correlations between metrics
  • Great team player capable of leading team discussions, sharing insights, and learning from others
  • Ability to adapt well to a dynamic and rapidly changing environment
  • Strong business-level English
  • Highly motivated, with proactive approach and a “can do” attitude
  • High sense of ownership and accountability 
  • Well organized


What we offer

  • Join a supportive and creative team of professionals
  • Make an impact - shape our next hit mobile game, reaching millions of end-users!
  • Personal growth - we encourage continuous learning and experimentation within our international teams
  • Fully remote work
  • Competitive compensation

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About The Company

CrazyLabs is a top casual, hybrid, and hyper-casual mobile games developer and publisher, with over 6 billion downloads. Founded in Israel 10 years ago, today CrazyLabs has offices in China, Macedonia, Germany and Ukraine, and 5 gaming hubs - in India, Israel, Turkey, Serbia and Cape Town.

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