Manager Media Insights (B2B Marketing)

2 Months ago • All levels • Marketing

Job Summary

Job Description

The Manager Media Insights (B2B Marketing) at Disney Advertising will develop and manage data strategies, conduct market and competitive analyses, and generate data-driven arguments to support sales. Responsibilities include creating compelling storylines from complex analyses, collaborating with sales and other teams to optimize media mixes, identifying new customer segments, and proactively sharing market insights. The ideal candidate possesses extensive experience in B2B marketing or media, expertise in media-relevant data sources (AGF, b4p, YouGov), strong communication and presentation skills, and a deep understanding of the advertising landscape and media buying mechanisms. Experience in TV and streaming marketing is a plus. The role requires primarily working from the Munich office (4 days a week).
Must have:
  • B2B Marketing/Media experience
  • Data analysis & strategy
  • Insight generation & storytelling
  • Strong communication skills
  • Media data source expertise (AGF, b4p, YouGov)
  • Advertising landscape knowledge
Good to have:
  • TV & streaming marketing experience
Perks:
  • Dynamic and innovative environment
  • Strategic decision-making opportunities
  • Motivated and expert team

Job Details

Job Summary:

Gestalte die Zukunft von Disney Advertising mit! Disney steht für erstklassige Inhalte und starke Marken, die weltweit Millionen von Fans begeistern. Als Manager Media Insights (B2B Marketing) nutzt du datenbasierte Analysen, um überzeugende Argumente für unsere Werbelösungen zu entwickeln. Du positionierst Disney Advertising als bevorzugten Partner für Bewegtbildwerbung und unterstützt mit strategischen Insights die B2B-Kommunikation und den Vertrieb.

Unser Angebot an dich:

  • Eine spannende Position in einem dynamischen und innovativen Umfeld.

  • Die Möglichkeit, strategische Entscheidungen mitzugestalten.

  • Ein motiviertes Team mit hoher Expertise.

Wir erwarten eine Bereitschaft, primär (4 Tage) aus unserem Münchener Büro zu arbeiten.

Zu deinen Aufgaben gehören im Wesentlichen:

  • Datenstrategie entwickeln & steuern: Du konzipierst die Datenstrategie und verantwortest die Datenqualität innerhalb des B2B-Marketings.

  • Generierung von Insights: Du setzt Datenanalysen und Forschungsstudien um, führst laufend Markt- und Wettbewerbsanalysen durch und entwickelst datenbasierte Argumente zu Performance, Zielgruppen und Effizienz.

  • Storytelling mit Impact: Du verwandelst komplexe Analysen und Forschungsergebnisse in überzeugende, kreative Storylines und schärfst die Verkaufsbotschaften von Disney Advertising.

  • Interdisziplinäre Zusammenarbeit: Du arbeitest eng mit verschiedenen relevanten Teams zusammen, insbesondere mit dem Sales-Team, um es durch zielgruppenspezifische Vertriebsargumente und -materialien zu unterstützen sowie zur Optimierung des Medienmixes von Kundenkampagnen zu beraten.

  • Potenziale aufdecken: Du identifizierst neue Kundensegmente und unterstützt das Sales-Team mit datenbasierten Empfehlungen.

  • Trends erkennen und teilen: Du beobachtest Marktdynamiken, analysierst neue Entwicklungen und Leistungswerte und gibst dein Wissen proaktiv an das Disney-Advertising-Team weiter.

Erforderliche Qualifikationen & Fähigkeiten

  • Mehrjährige Berufserfahrung im Bereich B2B-Marketing oder Media auf Unternehmens- oder Agenturseite, idealerweise mit Erfahrung in Mediaplanung sowie im Einkauf/Verkauf von Werbeflächen.

  • Expertise im Umgang mit mediarelevanten Datenquellen wie AGF, b4p, YouGov.

  • Strategische, KPI-orientierte Denkweise mit der Fähigkeit, Insights in wirkungsvolle Verkaufsargumente zu übersetzen.

  • Gutes visuelles Verständnis für die Erstellung überzeugender Präsentationen.

  • Starke kommunikative Fähigkeiten, um komplexe Sachverhalte verständlich zu vermitteln.

  • Fundierte Expertise in der Werbelandschaft und den Mechanismen der Media-Buchung.

  • Idealerweise Erfahrung in der TV- und Streaming-Vermarktung.

  • Fließende Deutsch- und Englischkenntnisse in Wort und Schrift

Unsere Unternehmenskultur ist von Diversität und Vielfalt geprägt. Daher berücksichtigen wir alle Bewerbungen - unabhängig von Geschlecht, Nationalität, ethnischer und sozialer Herkunft, Religion/Weltanschauung, Behinderung, Alter, sexueller Orientierung und Identität.

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From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

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