Social Media & Digital Publishing Specialist, Call of Duty, Arabic

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Job Title: Social Media & Digital Publishing Specialist, Call of Duty, Arabic

Reporting To: Senior Manager, Social Media & Digital Publishing

Department: EMEA Marketing

Location: Office based (Soho, London) & hybrid work from home

Your Platform

Activision Blizzard plays a centralised role in the creation of epic entertainment by supporting our interactive gaming brands and studios with a diverse range of career opportunities across corporate functions such as Marketing, Communications, Legal, Human Resources, Finance and Supply Chain.

Based in Soho, the cultural heart of London’s West End with a vast array of classic record shop and leading film companies, media offices and phenomenal restaurants. Regent’s Park is close enough for a lunchtime run, as are the delights of Piccadilly Circus and the shopping mecca of Oxford Street. It is conveniently walking distance from a number of London tube stations and mainline train stations and has a well-stocked kitchen and free on-site gym.

To learn more, check us out at www.activisionblizzard.com or on Twitter at @ATVI_AB.

Your Mission

As the Arabic Social Media Specialist for Call of Duty, you will ensure franchise social channels in your market thrive and grow, with exciting content that our players delight in and engage with. You will bring your love of gaming and Call of Duty (including mainline, Warzone, Mobile) to life on our channels, with your expert knowledge and passion, ensuring that our market digital presence is world class. You will support the long-term growth and efficiency of our channels, as well as day-to-day social media campaigns and content creation, publishing and tracking.

Working closely with local influencer, PR, franchise and territory teams, global counterparts and our creative agencies, you will thrive in an upbeat team environment, be a natural team-player and a functional specialist in all things Social and Digital Marketing.

In a company that serves and engages millions of players across EMEA, you will contribute to building the most sophisticated data-driven and player-centric marketing practices, and to reinventing communication with players by extending their epic entertainment experience with us beyond our games.

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Within the Call of Duty EMEA social media team, be the primary owner of all local social channels in Arabic language. You will lead content publishing roadmaps for Arabic channels to drive always on communications that achieve our goals such as driving reach and player engagement.
• You will work closely with our social media agencies and be the project lead connecting all efforts across a wide cross functional team including Franchise, PR, Influencer and Legal.
• You will be responsible for originating local content through insights to achieve Franchise goals, and building close working relationships with 1P and local Xbox teams to further amplify that content
• Provide some broader EMEA channels management support or cover when required
• Be a champion and an internal advocate for our players in assessment of message priority, risk and cultural feedback
• Report on and evaluate the sentiment of Arabic-speaking players, to help marketing teams deliver efficient communications
• Engage directly with our Arabic-speaking community, in key topics of conversation within franchise owned and earned channels, driving high quality 1-1 and 1-many engagement
• Represent a knowledgebase on the gaming landscape, its players, plus pop culture and competitors in relevant markets, with a particular focus on (but not limited to) Saudi Arabia. In addition, you are willing to develop and maintain a deep understanding of the Call of Duty game and product
• Employ creative ways to improve relationships with our players; collaborate with cross-functional teams to support franchise objectives for engagement, reach, and sentiment.
• Embody a “player first” mentality, the game values, and the values of Activision in all interactions. Act as a representative of Call of Duty in online channels and at community events as required.

Player Profile

• Strong communication skills and passion for collaboration. Fluent in Arabic (written and verbal) with business level proficiency in English.
• Ability to deliver high quality work while managing multiple projects.
• Deep knowledge of Call of Duty game(s), popular digital channels such as TikTok, Meta and YouTube, and local gaming communities.
• A genuine passion for gaming and technology.

Key Success for Year 1

• A successful candidate will be able to display increased and improved social media critical metrics and positive sentiment growth within their subregion, with specific examples of how their own contributions have positively impacted our relationships with players.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! At Activision Blizzard, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™ and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet.

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment. We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered.

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.