Video Content Strategist

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Job Title: Video Content Strategist 

Role: Freelancer

Duration: 4 months

Location: Singapore 

About the role: 

We are seeking an experienced and innovative Video Content Strategist to lead our production team in adapting / localising compelling video content that drives awareness, engagement, and sales.  
 
As the senior member of the team, you will work closely with an Art Director/Designer and a Motion Graphics Editor. You will be responsible for ensuring all video content aligns with strategic briefs, leveraging AI for insights, understanding market-specific nuances, and creating effective content strategies.  
 
You will also oversee the review of localized content and act as a liaison with the production team to enhance future projects. 

What you will be doing:

1. Content Efficacy and Alignment:

• Ensure all adapted / localised video content answers strategic briefs efficiently while meeting the company’s objectives for driving awareness, engagement, and sales. 
• Guide the creative process, providing clear leadership and vision to the team. 

1. AI Utilization:

• Leverage AI to source creative and strategic insights to inform content strategy.
• Run AI-driven focus groups through persona or cohort creation to gather targeted insights. 

1. Market Research and Understanding:

• Conduct in-depth research to understand product nuances, visual preferences, and unique selling propositions (USPs) within each target market.
• Stay updated with market trends to ensure content remains relevant and impactful. 

1. Data-Driven Strategy Formulation: 

• Develop and execute content strategies based on data secured from clients and internal research.
• Analyse video performance data to refine and adjust strategies for greater effectiveness. 

1. Content Review and Localization:

• Oversee the translation and localization of video content, ensuring it aligns with the  
  original strategy and the specific needs of each market. 
• Ensure all content maintains a high standard of quality and adheres to brand guidelines. 

1. Team Collaboration and Learning:

• Liaise with the production team to share insights and learnings from video projects  
  to enhance team performance and project outcomes.
• Foster a collaborative environment where creativity and innovation can flourish. 

What you need to be great in this role:

• Proven experience in video content strategy, ideally within a similar industry. 
• Strong understanding of content marketing principles and video production processes. 
• Experience with AI tools and techniques in marketing and content strategy. 
• Excellent research skills with the ability to translate insights into actionable strategies. 
• Proficient in data analysis and performance metrics. 
• Exceptional communication and leadership skills. 
• Ability to work collaboratively and lead a creative team effectively. 
• Experience in APAC markets and multilingual content strategies. 
• Familiarity with motion graphics and design principles. 
• Strong portfolio demonstrating successful video campaigns that drove awareness, engagement, and sales. 
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Req ID: 13892

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Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.