Web Strategist
Job Summary
Job Description
The Web Strategist at Kabam will develop and execute data-driven strategies to enhance website performance, user engagement, and overall digital presence. Responsibilities include planning long-term website vision, supporting marketing and branding strategy, leading A/B and multivariate testing, managing web projects, analyzing website performance using Google Analytics, researching user needs, developing content strategy, collaborating with designers and developers, and staying current with web technologies. This is a 6-month contract with potential for extension or a full-time role. The ideal candidate has 5-8 years of experience in web strategy or digital marketing, preferably in the gaming industry, strong analytical skills, proficiency in web analytics tools, and excellent project management skills.
Must have:
- 5-8 years web strategy experience
- Strong analytical skills
- Proficient in web analytics tools
- Understanding of SEO, UX/UI, content strategy
- Experience with CMS and web development basics
- Excellent project management & collaboration
Good to have:
- Gaming industry experience
- Experience with Adobe Creative Suite, Figma, Zeplin
- Experience with Jira or Asana
14 skills required
Job Details
At Kabam, we’re constantly raising the bar of excellence in free-to-play gaming. We hire for passion and diversity so that we can triumph in our collective skill. Our teams are made up of a fusion of personalities and interests bound together by a collaborative nature, fun-loving culture, and a drive to do what it takes to make great games. And this is where you come in…
As part of the Creative Services team, the Web Strategist will develop and execute data-driven strategies to enhance our websites performance, user engagement, and overall digital presence. This role requires a deep understanding of web analytics, UX/UI principles, SEO, and digital marketing trends to align the website strategy with business goals. This is a 6 month contract with the opportunity for extension or to grow into a full-time permanent role.
In this role, you can expect to be responsible for:
- Planning: Work with the Head of Creative services along with cross departmental stakeholders to create a long-term vision for our websites, including a site architecture and customer journey map.
- Marketing: Ensure the website supports the company's marketing and branding strategy. Lead A/B testing and multivariate testing to improve website performance and user engagement. Stay up-to-date with digital marketing trends.
- Project management: Manage all web related projects (websites and webstore) from start to finish, including setting timelines and allocating resources
- Analytics: Use tools like Google Analytics to measure and analyze website performance
- Research: Analyze user data and feedback to understand user needs, behaviors, and pain points.
- Content: Lead the development of the content strategy working with the Head of Creative Services that aligns with the business's goals and user needs
- Design: Work with designers to create a user-friendly website that meets the needs of the target audience.
- Development: Work with developers to ensure the website is technically sound. Stay up-to-date with emerging web technologies.
To be successful in this role, your background includes:
- 5 - 8 years of experience in web strategy, digital marketing, or a related role. Strong preference for past experience in the gaming industry.
- Strong analytical skills with the ability to translate data into actionable strategies.
- Proficiency in web analytics tools (Google Analytics, SEMrush, Hotjar, etc.).
- Strong understanding of SEO, UX/UI design, and content strategy.
- Experience with CMS platforms (e.g., WordPress) and web development basics (HTML, CSS).
- Excellent project management and collaboration skills.
- Experience with project management tools such as Jira or Asana. Experience with Adobe Creative Suite, Figma, and Zeplin preferred but not required.
- Familiarity with A/B testing tools and methodologies.
Excited by this opportunity? Kabam is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn’t perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.
We invite you to apply now and start the conversation with us. Together, we can create and support some of the best games ever made and entertain the world!
About Kabam
Kabam is a world leader in developing entertaining, immersive, and highly social multiplayer games, bringing high-quality graphics, next-generation technology, and revolutionary gameplay to players around the world.
Kabam’s games, Marvel Contest of Champions, Shop Titans, and more have generated hundreds of millions of downloads and have received multiple awards including Apple’s Editor’s Choice and Google Play’s Best Game of the Year.
Founded in 2006, Kabam has studios and offices in Vancouver, Montreal and Charlottetown in Canada, Los Angeles and San Francisco in the United States, and in Seoul, South Korea. Kabam is a wholly-owned subsidiary of Netmarble Games.
Kabam is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.
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