Analyst, Marketing Analytics

It’s the magic of immersing yourself in a motion picture masterpiece, or a new track from your favorite band, or the spectacle of a live Broadway show! It’s hard to define and even harder to create, but that’s what we do at The Walt Disney Studios (TWDS). Ours is a culture of innovation, collaboration and creativity. We set the standard, then step over it, blazing trails through the production and distribution of world-class entertainment around the globe. If you want to help tell compelling, enduring stories through movies, music or stage plays, then we want to hear from you!

Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization. The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies. Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business. Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of TWDS.

The Marketing Analyst role sits within the Marketing Analytics team and will drive value by discovering insights, making recommendations to business partners, and working with the Marketing Science team on measurement and data initiatives.

Job Responsibilities:

• Works with Senior Team Lead to build and implement strategy and goals for cross-title measurement and analytics

• Organize, clean, manipulate, merge and label various data sets

• Interpret and analyze insights, results and recommendations from multi-touch attribution, marketing mix modeling (MMM), brand lift studies, conversion lift studies and cross-title performance marketing analyses

• Use business knowledge to label data sets for developing Marketing Science machine learning models

• Validating data from cross-title measurement or analytics initiatives

• Document and implement cross-title reporting processes that drive value for the business

• Document and maintain knowledge of business contexts, processes and purposes that may be relevant to understanding business data

• Work cross-functionally with multiple internal teams as well as our external media agency to continuously improve measurement processes and setup

• Work with Marketing Science and Marketing Technology teams to ensure that business knowledge and understanding is properly incorporated into measurement, reporting and automation efforts

• Work directly with Performance Marketing Strategy and Operations team members or other business partners in TWDS Marketing Organization to understand pressing business questions

• Work cross-functionally across Performance Marketing to ensure proper measurement, data collection and taxonomy setup

• Partner and work with third-party measurement partners for platform setup, onboarding and user management as well as collaborate with the internal and external sales, measurement and ad operations teams associated with each

• Partner and work with third-party ad platforms to ensure data integrations with measurement partners are connected and providing accurate and insightful results

• Build and assist with ad spend data visualizations

• Effectively leverage data and insights to help optimize performance of campaigns and inform long-term media partner strategy

• Monitor and implement taxonomy structure and inputs into our proprietary taxonomy tools

• Support ad hoc projects as necessary

• Maintain and share knowledge of marketing analytics processes and tools with team members and other relevant business partners

Required/Basic Qualifications:

• Bachelor’s Degree in a related area or equivalent years of experience

• 3 years in Advertising Media (primarily Digital Media), Media Analytics or Marketing Analytics

• Experience with third-party measurement companies such as Neustar/TransUnion, Innovid XP, Foursquare, SambaTV, ComScore, Nielsen, VideoAmp

• Strong understanding of media advertising platforms including DMPs, Google Ads, Facebook/Instagram, TikTok, Snapchat, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Amazon)

• Understanding of marketing and media concepts, principles, and strategies

• Excellent analytical skills

• Excellent written and verbal communication skills

• Validated ability to work across multiple projects effectively that meet deadlines within a fast-paced matrixed environment

• Demonstrated experience and proficiency working cross-functionally

• Passion for entertainment and The Walt Disney Studios brands

• Understanding of the adtech ecosystem

• Proficiency with Excel

• Knowledge of digital ad serving, tracking and implementation

• Familiarity with data visualization tools and methodology (e.g. Tableau, Power BI, Looker)
   

Preferred Qualifications:

• Experience using SQL

• Proficiency working with technical teams to translate business needs into technical requirements