Associate- Biddable Media

2 Months ago • All levels • Marketing

Job Summary

Job Description

As an Associate-Biddable Media, you will work on Paid Media projects including SEM, Display, and Social Media for diverse clients. Responsibilities include analyzing, tracking, and optimizing campaign performance using key metrics (CTR, conversion rate, etc.), making strategic recommendations, setting performance goals, and assisting senior team members in market research, product launches, and campaign execution. You will prepare monthly, quarterly, and yearly digital performance reports, stay updated on new technologies, develop bidding strategies, analyze competition, and run online marketing campaigns across PPC, Product Marketing, Keyword Marketing, Display Marketing, SEO, and Social Media Marketing. The role involves close collaboration with media and brand teams.
Must have:
  • Excellent communication & presentation skills
  • Strong strategic thinking
  • Experience with Paid Media (SEM, Social Media, Display)
  • Proficient in Google Adwords
  • Analytical skills & data interpretation

Job Details

Company Description

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms

Job Description

  • Work on projects on Paid Media- SEM, Display, Social media on different clients
  • Learn line functions, operations, management viewpoints and organization process, policies and practices that affect each phase of business.
  • Analyse, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance including keyword/placement bids, account daily/monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
  • Setting performance goals and objectives with mentor & supervisor
  • Budgets are spent within daily / monthly limits as assigned
  • Assistance to domain seniors in studying & forecasting market needs, planning & executing product launches and campaigns.
  • Learning & taking up the preparation of the Monthly ,Quarterly & yearly digital performance with various Media & Brand team
  • Reviewing the new technologies and keeping updated at the forefront for developments in Digital marketing
  • Become proficient in bidding strategy and track bids in line with marketing objectives and budgets to maintain desired ranking on select search engines
  • Study competition and recommend /implement changes to gain edge above competition
  •  Become proficient in running Online Marketing campaigns, specializing in Pay Per Click (PPC), Product Marketing, Keyword Marketing, Display Marketing, Search Engine Optimization, Social Media Marketing, Social Media Marketing.

Qualifications

  • Excellent interpersonal, communication & presentation skills
  • Efficient team player
  • Strong Strategic thinking capabilities.
  •  Exposure on online marketing projects domain pertaining to Paid Media- SEM, Social Media, Display Marketing ,SMO, Google Adwords, would be additional advantage

Additional Information

All your information will be kept confidential according to EEO guidelines.

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About The Company

Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.


Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.


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Website: www.publicisgroupe.com

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