Associate Director Marketing

We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (15000+ experts across 37 countries, to be exact). Our work culture is dynamic and non-hierarchical. We are looking for great new colleagues. That is where you come in!

Summary: 

Nagarro a leading global consulting and digital services firm, seeks a Director (Digital Marketing Strategy and Operations) to drive our consulting offerings.

Key responsibilities:

• Offering advisory on digital marketing strategy and operations functions.
• Create and analyze customer journey to identify pain point and improve customer experience.
• Map out the KPIs and marketing funnel and identify gap and opportunities.
• Develop & implement lead generation and nurturing programs to move prospects through marketing and sales funnel.
• Manage and execute all aspects of email and social marketing campaigns, including design, testing, and analysis.
• Analyze campaign performance and provide actionable insights to improve effectiveness & ROI.
• Collaborate with Sales teams to ensure alignment on lead generation and follow-up processes.
• Identify and implement SEO strategies to improve organic search visibility and drive web traffic.
• Generate website and traffic reports from tools such as Google Analytics, Google - Search Console and suggest ways to improve page performance and optimize conversion.
• Collaborate with content creators to ensure marketing materials are aligned with overall strategy and goals.
• Leverage Generative AI tools for content creation, creative assets, and optimization suggestions.
• Manage team members to achieve the above objectives.

• Understanding of the digital marketing and customer experience management
• Research capability to understand the customer / user
• Planning capability for running digital marketing activities
• Extensive experience in marketing operations with a strong focus on email, social marketing, preferably for B2B organizations.
• Knowledge and experience in website analytics, SEO and optimization techniques.
• Knowledge and experience in Marketing Automation.
• Knowledge of social media tools & platforms - LinkedIn, Facebook, Twitter, YouTube, and Google Ads.
• Experience with leveraging Generative AI tools for marketing purpose, content creation.
• Experience with data privacy (GDPR) in the context of digital marketing.
• Ability to apply design thinking approach to business problems.
• A keen learner, focused on continuous learning and growth.
• Strong analytical, communication and interpersonal skills.
• Ability to interpret data and make data-driven decisions.

• You should have a management degree from a top university, specializing in Management/ Strategy/ Marketing. 
• Should be bilingual (English, Japanese) with 14+ years of experience.